If you’re a savvy salesperson who thinks outside the box, you may be wondering is Marketing a good major?
Marketing is all about developing and branding a product or service, and then getting people interested. But to earn a degree, you’ll also need to understand elements of business, finance and other areas.
Let’s take a closer look at the job prospects, industry growth, earning potential, job satisfaction and other details that give us an idea of what your future might look like if you choose to major in Marketing.
Is Marketing a Good Major?
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education.
Here’s a breakdown of the most important factors to consider:
|What to Consider||Questions to Ask||How Marketing Measures Up|
|Salary||Will I make enough to support my lifestyle and pay my bills?||You can earn great money in this field! Several professions earn well over $100,000 per year!|
|Career Prospects||Can I see myself doing the jobs this major leads to?||Marketing is one of the most versatile majors, allowing grads to go into almost any field. Ultimately, though, only you can determine whether it’s a good fit for your personality.|
|Industry Growth||Is this an industry that is growing or dying? Am I likely to find employment when I graduate?||Employment for Marketing graduates is growing faster than average.|
|Job Satisfaction||Are people in this field generally satisfied with their job?||Studies show that professionals in the Marketing field are very satisfied.|
|Opportunities for continued education||Can I further my education later on? Will it be a worthwhile investment?||Marketing professionals will likely need to continue their education to keep up with changes in technology, either through advanced degrees or individual courses.|
Marketing Career Prospects and Growth
With a degree in Marketing, you can find employment in nearly any industry, in businesses large or small. Your skills will be valuable and in-demand wherever you go.
Growth for the majority of marketing-related professions is expected to rise at a rate faster than average between 2016 and 2026. Here are some examples:
- Market Research Analyst (23%)
- Advertising, Promotions and Marketing Manager (10%)
- Public Relations and Fundraising Manager (10%
- Public Relations Specialist (9%)
- Sales Manager (7%)
The only profession directly related to Marketing that is not expecting growth is Advertising Sales Agent, but this is likely due to a shift to digital media; employment of Advertising Sales Agents in Internet-focused companies may actually see positive growth.
Individuals with a Marketing background may also be successful in other fields, such as business, communications, or design.
Marketing Major Salaries
A Marketing degree can lead to a number of different careers.
Here are examples of some of the most natural career paths and their respective salaries:
|Advertising, Promotions and Marketing Manager||$129,380|
|Public Relations and Fundraising Manager||$111,280|
|Market Research Analyst||$62,230|
|Public Relations Specialist||$59,300|
|Advertising Sales Agent||$49,680|
Source: U.S. Department of Labor
As you can see, Marketing professionals make great money!
Before committing to the field, it may be helpful to know whether those currently working in Marketing feel satisfied in the profession.
More than 70% of Marketing Managers reported that they were satisfied with their jobs.
Here is how Marketing ranks:
|Job Satisfaction Metrics||Score|
|Upward Mobility |
(Opportunities for advancement and salary)
|Stress Level |
(Work environment and complexities of job responsibilities)
(Alternative working schedule and life balance)
This data indicates that while you may need to look around to find a position that offers a healthy work/life balance, it’s very likely the job you choose will involve minimal stress and plenty of opportunities for promotions and raises.
What Can You Do With a Marketing Degree?
Almost anything! Every business in every sector, regardless of its size, relies on marketing to reach consumers and find success.
If you already have a particular career path in mind, you can choose a second major or a minor to complement your Marketing education. Some popular choices include:
- Accounting / Finance
- Business / Business Administration
- Computer Science
- Consumer Psychology
- Graphic Design
- International Business
- Social Media Analytics
A double major or a minor will provide valuable training as well as give you leverage when applying for jobs in a competitive market.
You should also know that as a Marketing professional, you will likely need to update your skills periodically, especially as technology advances. While you could opt to pursue an advanced degree, simply taking individual classes on trends, social media, new metrics, and the like would help keep you apprised of changes in the industry.
Marketing Major Career Paths
Graduates with a Marketing degree used to be somewhat confined to sales and advertising positions, but as technology advances, the field has widened tremendously.
Check out all these job titles you will be prepared for with a Marketing Degree:
- Account Executive
- Admissions Representative
- Brand Manager
- Digital Media Director
- Digital Marketing Specialist
- Director of Internet Marketing
- Director of Web Analytics
- Event Planner
- Market Research Analyst
- Media Planner
- Production Manager
- Promotions Coordinator
- Public Relations Representative
- Sales Manager
- SEO Manager
- Social Media Coordinator
- Web Marketing Manager
And that’s just a sampling; the options are practically endless!
Whether you pursue the business and finance end of Marketing, or concentrate on the advertising and social media end, there are countless positions out there for educated Marketing professionals.
Deciding if Marketing is Right for You
Marketing is an exciting and rewarding field, but it’s not for everyone. It would be a good fit for you if you are:
- A team-player
- A “people-person”
- Comfortable taking negative feedback
Whether it’s the right choice for you will be a personal decision, but if it is you will have a bright future. A degree in Marketing is versatile and will open the door to many exciting, well-paying careers!