If working in a field that offers you endless novelty and innovation sounds intriguing, you might want to consider an MBA marketing online program.
Whether you’re an analytically minded decision maker or a creative person with writing and design talents, you may find a niche tailored to your professional talents and interests in the marketing arena.
The other good news is that jobs in marketing are fueled by digital innovation and offer good pay. You may have opportunities to work in an almost limitless range of corporate, nonprofit, entrepreneurial, or consulting roles.
Best Online MBA in Marketing Programs
Online MBA marketing programs may introduce you to cutting-edge concepts and methods you can put to work in a very competitive and dynamic field.
Online marketing MBA programs teach a lot about the world of advertising, but that’s only a small part of the story. Today’s marketing careers often integrate a range of consumer-facing activities. These include not just creative branding and advertising projects but also managing sales teams and diverse marketing channels.
These activities also entail configuring tactical pricing strategies, executing customer support and retention strategies, and poring over consumer research. In addition, today’s marketing methods require insights into ecommerce strategies, distribution logistics, and global marketing efforts.
Modern marketing methods also require skills for using and capitalizing on algorithm-driven and big data analytics in relation to virtually every aspect of the marketing process. In your MBA program, you may learn from experts in the field about managing today’s complex marketing operations.
You may also get insights into specialized topics, such as entrepreneurial marketing strategies, global sales force management, and applications of machine learning for marketing success.
With all of the moving parts involved in creating and sustaining comprehensive marketing initiatives, your Master of Business Administration in Marketing may open doors to a trove of good jobs.
When you’ve received your MBA in Marketing, you may be well positioned to work with or direct promotional teams and sales forces. You may also pursue a career as a financial manager, operational manager, or public relations specialist.
Depending on your professional preferences, you may also have opportunities to work in large marketing departments or in consulting or entrepreneurial roles.
Marketing Careers & Salaries
You might be surprised at just how diverse jobs in the marketing field can be. You may find well-paying jobs managing specific segments of marketing initiatives.
Such segments include branding and communications as well as creative content, pricing strategy, salesforce management and customer retention, marketing analytics, and consumer research.
There are also more leadership-oriented positions that may put you in charge of overlapping marketing teams and operations. In other cases, a marketing professional might specialize in ecommerce startups or highly entrepreneurial settings.
According to the Bureau of Labor Statistics, MBA marketing programs and degrees may prepare you for a wide range of jobs, depending on your areas of concentration and your own professional interests.
|Advertising, Promotions, and Marketing Managers||$135,900|
|Public Relations and Fundraising Managers||$116,180|
|Market Research Analysts||$63,790|
|Public Relations Specialists||$61,150|
|Advertising Sales Agents||$53,310|
An online MBA in Marketing offers opportunities for more creative work. It also offers opportunities for more analytic and managerial roles in both private and public sector enterprises, large and small.
You may also work more independently and provide consulting services. In addition, you may use your skills to become a marketing professional in nonprofit development leadership or in public relations.
Marketing MBA Curriculum & Courses
Online MBA marketing programs give you comprehensive knowledge of modern marketing tools, approaches, practices, and decision-making strategies.
You may get exposure to marketing management in corporate settings. You may also learn about skills and insights used in entrepreneurial settings or for financial analysis or consulting work. Your program should cover any number of digital tools and artificial intelligence and data-driven approaches to sales management.
The following are types of courses offered in marketing MBA programs:
- Marketing Management: You’ll learn about marketing fundamentals, marketing processes, and the importance of integrating diverse pillars of marketing design—such as branding, customer profiling, promotions, pricing, analysis, and campaign testing.
- Consumer Behavior and Market Insight Strategies: You’ll learn how to profile consumer culture, psychology, and behaviors and how to translate this data into strategic marketing insights.
- Pricing Strategies: You’ll learn pricing concepts and consider strategic options for designing pricing policies in the context of marketing goals—including growing your customer base, upselling, customer segmentation, and customer retention.
- New Product Marketing and Branding: You’ll learn key practices and action steps for designing comprehensive marketing and branding strategies for launching new products or services.
- Market Modeling and Forecasting: You’ll learn analytic tools and practices that will allow you to provide valuable analytic modeling for data-driven marketing and decision making.
- Multi-National and Global Marketing: This course will cover tested strategies for scaling up all aspects of marketing strategies and operations to meet the demands of large, international initiatives or operations.
- Entrepreneurial Marketing: You’ll receive specialized insights that qualify you to run marketing and branding operations in an entrepreneurial setting.
- Operations Management: This course will help you learn operational skills for managing modern marketing operations and for managing the digital platforms that integrate advertising, branding, and customer retention campaigns.
- AI and Algorithmic Marketing: You’ll learn about the tools and practices you can use to harness machine learning, big data, and big data analytics for marketing strategies, decision making, and policies.
- Ecommerce: This course helps you apply strategies specific to both entrepreneurial and large-scale ecommerce initiatives.
With courses like these under your belt, you may find yourself well qualified for lucrative and challenging jobs. In the fast-paced settings of the marketing field, you may put your developed skills and insights into action.
If you have mathematical proficiency and analytic thinking skills as well as soft skills in communication, collaboration, and creative design, then you may be a promising candidate for an online MBA marketing program.
Admissions requirements for an online MBA in Marketing include:
- A bachelor’s degree
- GRE or GMAT scores (if required)
- Related work experience (if required)
If you have concerns about possible prerequisites in math or other subjects, you may want to check with admissions officers at the schools that most interest you.
If you’re going to invest time and money in an online MBA in Marketing, it may be advisable to enroll in fully accredited programs.
The accreditation process reviews and recognizes schools that are providing quality educational resources and academic content. If you choose a regionally accredited school and program, you can help ensure that your coursework and your degree are honored by other schools and prospective employers.
The Council on Higher Education Accreditation (CHEA) can be a helpful resource if you have questions about accreditation or about finding accredited schools.
Financial Aid and Scholarships
Your online MBA marketing program may open doors to a lifetime of dynamic job opportunities, promotions, and good pay. That said, it’s common to wonder how you’ll pay tuition, fees, and other expenses.
Student loans are probably the most common form of financial aid. If you’re already working in marketing or a related role, you may be eligible for employer-based tuition support. You may also find that you’re eligible for needs-based or merit-based scholarships.
Admissions officers at schools can often provide you some of the most detailed, relevant, and up-to-date information on financial aid options. For student loans and other forms of needs-based financial assistance, you may start by submitting the Free Application for Federal Student Aid (FAFSA).
What Can You Do with an MBA in Marketing?
With an online MBA in Marketing, you should be able to find opportunities in roles aligned with your professional preferences and areas of concentration.
You might want to consider your own goals as you look at the course concentrations offered in different online MBA marketing programs. Opportunities in the field include advertising, marketing and marketing analytics, promotions, operational management, fundraising, and public relations.
Your training may give you opportunities to work in large corporate enterprises, in ecommerce specializations, or in highly entrepreneurial settings. You may even use your credentials and experience to develop your own consulting business.
How Long Does It Take to Get an MBA in Marketing Online?
Traditional MBA programs take about 1 to 2 years, but the time it takes you to complete depends on your schedule.
Following a traditional, 16 week semester and attending full-time, you may finish in about 2 years. If you follow an 8 week semester and stay continuously enrolled year-round, you can often finish more quickly, sometimes in as little as 12 months.
It’s also not uncommon for some masters programs to take more than 2 years. Keep in mind that a thesis or other capstone project may also require some additional time.
How Much Can You Make with an MBA in Marketing?
How much you earn in a marketing career will vary greatly based on your qualifications and where you work. In large corporate settings, you should expect to earn competitive and lucrative salaries that can quickly exceed $50,000. With an MBA, your salary may exceed $100,000.
According to data from the Bureau of Labor Statistics, sales managers earn around $126,640 on average while advertising, promotions, and marketing managers earn $135,900 on average. It’s often harder to anticipate what you might earn in entrepreneurial settings, where outcomes may vary greatly based on future company success.
If you have specialized skills and knowledge to apply in a consulting role, you may also earn a great salary—especially if your marketing expertise is translated into big revenue boosts for your clients.
Is an MBA in Marketing Worth It?
Yes, an MBA in Marketing is worth it for many students. With an average salary of $135,900 and 6% job growth for advertising, promotions, and marketing managers (Bureau of Labor Statistics), a degree in marketing can help you launch a career in this exciting field.
Common marketing careers include marketing manager, sales manager, advertising agent, public relations and fundraising officer, and market research analyst. Jobs in marketing vary greatly, so you can usually find a career path that aligns with your own job preferences and professional aptitudes.
As new products and services are made, there’s often lots of work related to branding and advertising that is exciting, creative, and collaborative.
Those with strong analytic and managerial skills are also in demand to fill leadership, data analysis, and decision-making roles. These positions may especially be needed in large and complex marketing departments and public relations firms.
The growth of social media, ecommerce, and big data are also opening doors to additional corporate and entrepreneurial jobs.
Universities Offering Online MBA in Marketing Degree Programs
Each of the universities included below are regionally accredited and offer MBA in Marketing degree online.
American University is accredited by the Middle States Association of Colleges and Secondary Schools.
Arizona State University is accredited by the Higher Learning Commission of the North Central Association of Schools and Colleges.
Carnegie Mellon University is accredited by the Middle States Commission on Higher Education.
CMU is accredited by the Higher Learning Commission.
Dallas Baptist University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
Florida International University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Florida Institute of Technology is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Golden Gate University is accredited by the Western Association of Schools and Colleges.
GCU is accredited by the Higher Learning Commission.
Indiana University is accredited by The Higher Learning Commission.
Lehigh University is accredited by the Middle States Commission on Higher Education.
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Northeastern University is accredited by the New England Association of Schools and Colleges, Inc.
Regis University is accredited by the Higher Learning Commission.
Rivier University is accredited by the New England Commission of Higher Education.
Rutgers is accredited by the Middle States Commission on Higher Education.
Temple University is accredited by the Middle States Commission on Higher Education.
The University of Illinois at Urbana-Champaign is accredited by the Higher Learning Commission.
University of Maryland Global Campus is accredited by the Middle States Commission on Higher Education.
UNC-Chapel Hill is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
The University of Saint Mary is accredited by the Higher Learning Commission of the North Central Association of Colleges and Secondary Schools.
The University of Texas at Dallas is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Villanova University is accredited by the Middle States Commission on Higher Education.
Walden is accredited by The Higher Learning Commission.
WSU is accredited by the Northwest Commission on Colleges and Universities.
Getting Your MBA in Marketing Online
Ready to mix it up with cohorts of talented, business-oriented professionals in a degree program that attracts both creative and managerial talent? If so, you may consider earning your MBA in Marketing.
In today’s information-saturated world, businesses need a new generation of internet-oriented and social-media-savvy professionals who can manage complex marketing initiatives or creatively invent new ways to promote company brands.
You may find that an accredited online MBA marketing program can help you advance in your career, find flexible study schedules, or graduate in less time.