To start your career in advertising, social media, sales, or public relations, you can earn an online associates degree in marketing. In this program, you’ll learn about consumer behavior and brand loyalty. Getting this degree can prepare you to take entry-level marketing positions or transfer to a related bachelor’s program.
Best Marketing Degrees
If you’re a strong communicator, then marketing is a field where you could put that skill to work. Marketing professionals often serve as spokespeople for their brands; they work to create positive images that will influence consumers, investors, and other companies.
The power of persuasion is another important skill in marketing. If you have a natural knack for encouraging others to see things from your point of view, then you may have what it takes to succeed in marketing. During the classes for your online marketing degree, you’ll continue to develop this skill and apply it in professional capacities.
Marketing is a field that includes sales, advertising, consumer research, and public relations. You may touch on each of these topics during your associate degree program. Some of the classes will cover the science of consumer behavior and teach you how to market accordingly.
Other courses may help you practice oral or written communication. Because this is a business discipline, you may also take classes in economics and office technology.
Earning an associate degree may help you secure an entry-level position in marketing. Right away, you might be a sales associate or retail manager. Alternatively, you could be part of a team that handles public relations, market research, or advertising campaigns.
Although you probably won’t be in charge at this point in your career, you’ll gain knowledge and experience that may help you advance to positions of higher responsibility. Someday, you might be a marketing or sales manager or a public relations director.
Getting more education can certainly help you advance your career. An associate degree in marketing may allow you to transfer into a four-year program as a junior. Then, it may take you just two years or less to complete your bachelor’s degree in sales, marketing, social media, public relations, or advertising.
Many fields depend on the expertise of marketing professionals, so you should have a wide variety of opportunities available to you throughout your career. For example, you might find work with retailers, manufacturers, food producers, service providers, healthcare organizations, nonprofit agencies, or colleges.
Associate’s Degree in Marketing Curriculum & Courses
As you study for a 2 year marketing degree online, you’ll earn about 60 college credit hours. Some of these credits will be for general education courses, but many will be for classes that are specific to the fields of marketing and business. Your curriculum may be similar to the list below.
- Business Applications – This course will introduce you to software programs and database systems that you may use in a business environment.
- Communication Principles for Marketing Professionals – You’ll learn about channels that companies can use for communicating with consumers. These may include advertising campaigns, social media posts, and limited-time promotions.
- Digital Marketing – The curriculum for this course will cover using social media and other online tools to position your brand in front of consumers.
- Fundamentals of Public Relations – You’ll learn how to do marketing for an organization by cultivating a positive image and responding to criticisms.
- Global Marketing and Sales: This course will introduce you to the fundamentals of sharing your products or services with international audiences.
- Introduction to Sales – You’ll learn tools for building customer relationships and growing your sales base.
- Marketing Fundamentals – In an introductory course, you’ll get your first exposure to marketing’s various disciplines, including consumer research and communication strategies.
- Public Speaking – After learning about speechwriting and audience analysis, you can practice delivering clear and compelling oral messages.
- Purchasing Behavior – This class will cover the science of consumer behavior. You’ll learn what motivates customers to develop brand loyalty and make purchases.
- Retail Selling – You’ll learn about working in a retail environment, providing management and team leadership, and increasing store sales.
Your curriculum may include the opportunity to take elective classes. These will give you the chance to explore a topic that is of interest to you or one that aligns with your future career goals.
Marketing Careers & Salaries
Marketing associate degree programs will get you ready for entry-level jobs in marketing. These jobs can help you gain some of the experience that you’ll need for moving into advanced roles.
Understanding marketing principles can help you become a better salesperson. As a result, you could take a job on the sales floor of a retail shop. You may even be given a management position. Assistant managers may eventually become store managers or regional managers.
You could also become a sales professional who markets goods or services to individuals or companies. For example, you could sell insurance or travel packages. Over time, you may be trusted as a sales manager, especially if you gain more education along the way.
If you’d rather work in a non-sales field, you may need to start with entry-level positions after getting your associate’s degree. This goes for jobs in market research, advertising, public relations, and digital marketing. Your role might include responsibilities like uploading new posts to a company’s social media feeds, conducting customer surveys, or maintaining communication with advertising clients.
With your associate degree, you might be employed by a marketing firm that coordinates advertising campaigns or social media marketing for various clients. You could also get a job doing marketing-related tasks for one specific company; for example, you might be a member of a hospital’s public relations team. Other organizations that might hire you for such roles include corporations, small businesses, nonprofit groups, and educational institutions.
According to the U.S. Bureau of Labor Statistics, jobs in media and communications pay an average annual salary of $59,230. Jobs in sales and retail produce median earnings of $29,630 each year.
|Career||Median Annual Salary|
|Advertising or Promotions Manager||$125,510|
|Market Research Analyst||$63,790|
|Public Relations Specialist||$61,150|
|Advertising Sales Agent||$53,310|
|Social Media Manager||$51,076|
|Insurance Sales Agent||$50,940|
|Retail Sales Worker||$25,440|
Median salaries reflect employees of all experience and education levels and are not a guarantee of income. Many marketing roles require a bachelor’s degree or higher.
Choosing an Associate’s Degree in Marketing
If you’re looking for the best associate degree in marketing, it’s a good idea to compare multiple schools. Each college approaches its online marketing program in a slightly different way, so some may be a better fit for you than others. Evaluating each program’s characteristics can help you narrow down your choices.
- Accreditation – One of your primary considerations should be a school’s accreditation status. You should only enroll at colleges that hold regional accreditation.
- Course list – Reading through the list of classes that you’ll take can give you a good overview of what will be covered at a particular school. Does it seem like you’d get a good introduction to many different aspects of marketing? Also, do the classes sound appealing to you?
- Online style – At some schools, you may need to log in at certain times or move through the courses at a set pace. Others may allow you to check-in at any hour of the day or progress at your own speed.
- Schedule – Online schools may use traditional two-semester calendars, or they may offer accelerated class schedules in which one six- or eight-week course begins right after another.
- Transfer options – Some schools have an agreement with one or more four-year schools that can make it particularly easy to receive full credit for your associate’s degree when transferring to a bachelor’s program.
- Type of degree – Associate of Science (AS) degrees may focus more on the science of consumer behavior and market analysis, and Associate of Arts (AA) degrees may emphasize communication and management skills.
You may want to apply to several different schools, so pick out a few that meet your criteria. Once you are admitted to one or more programs, you can make your final decision about where to enroll.
Before you can earn an online marketing associates degree, you’ll need to be accepted into a college program. Submitting your application is the first step in making that happen. Each college sets its own admissions requirements, but your application packet may include the following components.
- Application form – You’ll begin the process by filling out an application form that includes basic profile information and indicates which program of study interests you. There may be a fee to submit as well.
- Proof of graduation – You may need to turn in the documentation that verifies that you have graduated from high school or earned a GED.
- Test scores – Some colleges use SAT or ACT scores to determine whether you are a good fit for their associate degree programs.
- Transcripts – High school transcripts provide details about the classes that you took and the GPA that you earned. If you’ve taken any college classes, you should provide that information as well.
Some associate degree programs also request additional materials. These may include essays, resumes, background checks, or letters of recommendation. The more selective a college is, the more steps there may be to the application process.
On the other hand, some two-year schools have very few admissions requirements and are willing to accept nearly all applicants. If you don’t have a strong track record of academic success, enrolling at one of these schools may give you the opportunity to turn your grades around before moving on to a four-year degree program.
Whether your college has stringent admissions requirements or rather relaxed ones, you can count on earning a good education there if the school holds accreditation. An accredited is school is one that has been recognized for providing a good education.
The primary type of recognition to consider is regional accreditation. There are seven organizations that are approved by the Council for Higher Education Accreditation (CHEA) to issue regional accreditation to U.S. schools.
- Accrediting Commission for Community and Junior Colleges (ACCJC) Western Association of Schools and Colleges
- Higher Learning Commission (HLC)
- Middle States Commission on Higher Education (MSCHE)
- New England Commission of Higher Education (NECHE)
- Northwest Commission on Colleges and Universities (NWCCU)
- Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
- WASC Senior College and University Commission (WSCUC)
Accrediting bodies hold institutions to high academic standards. If one of these groups hasn’t approved your school, then you may end up with gaps in your education.
Employers trust regionally accredited schools to produce qualified graduates. A degree issued by an accredited college will do a better job of helping you find employment.
Your credits will also hold more weight during the transfer process. Most colleges won’t accept coursework that was completed at an unaccredited school. If you want to advance to a bachelor’s program, it’s best to earn your associate degree from a regionally accredited school.
Marketing Professional Organizations
Industry groups bring together marketing professionals for learning, collaboration, and networking. You can increase your skills and your influence by joining one or more of these associations.
- American Marketing Association – By joining AMA, you will have opportunities to read industry publications, save on the cost of events and certification programs, and participate in local chapters or special interest groups.
- Association of National Advertisers – ANA, which represents client-side, agency-side, and nonprofit marketers, offers conferences, webinars, online resources, and digital publications; your specific benefits will vary based on your membership level.
- Association of Strategic Marketing – ASM will keep you informed on marketing topics through articles, in-person seminars, and live and pre-recorded webinars, and you can sign up for a free bronze-level membership.
- Business Marketing Association – Once an independent organization, BMA has become the ANA Business Marketing Division of the Association of National Advertisers and now offers benefits like local chapter membership, webinars, online resources, and conference discounts.
- Public Relations Society of America – By joining this organization for those who work in PR and communications, you may have access to digital newsletters, webinars, online forums, discounted in-person events, student chapters and professional interest groups.
- National Association of Sales Professionals – Through a free membership in NASP, you can talk to industry coaches, view job listings, read articles about the sales industry, submit your own articles, and enroll in certification programs.
- Sales and Marketing Executives International – Becoming an SMEI Executive member will give you access to free and discounted courses and webinars, and you can take advantage of member forums, webcasts, a resource library, and reduced-fee certification programs.
The sooner you join a professional organization, the sooner you can start benefitting from your membership. You may find that the publications and online resources enhance your classroom learning. Student membership rates are often available.
Financial Aid & Scholarships
Before you commit to an associate degree program, it’s a good idea to consider the cost. Most schools charge per credit hour and the tuition price can really add up over the course of a few semesters. Fortunately, financial aid can help make earning a degree a more affordable prospect.
Start by filling out the Free Application for Federal Student Aid (FAFSA). Based on your results, you may qualify for assistance from the federal government. This may come in the forms of grants, low-interest loans, or a combination of the two. Some students can also enroll in the Federal Work-Study program to earn tuition funds through a part-time job. Your state may offer grants or other assistance as well.
In addition to government assistance, many students also turn to private aid. Scholarships are a popular choice. While you do have to apply and be selected, if you put your name in the running for many different scholarships, there’s a good chance you can win at least one of these awards.
To find a wide variety of scholarship opportunities, look for local programs as well as national ones. Check with organizations like professional associations, corporations, religious institutions, and community clubs. Your college may offer scholarships too.
If a marketing degree is relevant to your current job, your employer might contribute toward your educational expenses. Consult the human resources department to learn whether that’s an option for you.
What Can You Do With an Associates Degree in Marketing Online?
With an associate degree in digital marketing, you can search for entry-level jobs in this field. You may look for a position in sales or retail work; you might be a floor associate, a business-to-business salesperson, or a store manager. You might also join an advertising, public relations, or client-side marketing team as a junior associate or a specialist. Over time, you may work your way up to positions of greater authority.
Can You Get an Associate’s Degree in Marketing?
Yes, many colleges have programs for associate degrees in marketing. Some programs are offered on school campuses and other colleges use online formats. In an associate degree program, you’ll learn about foundational concepts in marketing, such as communication, sales, and consumer behavior. These studies may help you get entry-level work in the marketing field.
What Is a Social Media Degree?
A degree program for social media studies will help you learn about digital marketing. You will study how to engage consumers, advertise products, increase brand recognition, and make sales through online campaigns. There may be courses on consumer research and data analytics. To complement these studies, you may also take classes on digital marketing through other channels, such as email and company websites.
Can You Get an Associate’s in Digital Marketing Online?
Yes, you will be able to find a college that offers a digital marketing associate’s degree online. A similar program to consider is social media marketing. In these tracks, you may take classes like Social Media Communications, Surveys and Other Research Methods, and Brand Growth. You’ll learn many marketing principles that apply both online and offline, and you’ll learn skills that are specific to social media marketing.
Are there Affordable Online Marketing Degree Programs Available?
Yes, earning an associate degree can be an affordable way to begin your college studies. Programs are sometimes available for around $200 to $400 per credit hour. Of course, there are some that are more expensive than others. If low tuition is a priority for you, consider attending a community college or a state university. Financial aid, including grants, loans, and scholarships, can reduce your tuition load as well.
What Jobs Can I Apply to After Getting a Marketing Associate Degree?
Sales and retail jobs can be an excellent way to get your start in the marketing field. With this college degree, you may be considered for store management positions. You could also apply for assistance or junior associate roles in advertising agencies, corporate marketing departments, or public relations departments. You may also have the opportunity to work on an organization’s social media team.
Approved to open in 1967 as a public vocational school for adults, Atlanta Technical College helps students aiming to gain an associate degree. Serving around 4,000 students annually, ATC also works to boost the economy with its many diploma and certificate programs. Some of the popular courses awarded at ATC are dental assisting, cosmetology, and marketing.
- Associate’s in Marketing Management
Atlanta Technical College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
Broward College started in 1959 and has three campuses within the county and an online option for active adults who have less time for traditional style learning. Broward has several internationally based campuses and study abroad programs to help students connect with the world. Its vigorous associate and bachelor’s degree programs allow this public school to compare to private education.
- AS in Marketing Management and Operations
Broward College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
Bryant and Stratton College has been providing private educational studies to individuals looking to grow their work skills and experience since 1854. Combining traditional education with online learning, Bryant and Stratton College has six academic divisions offering associate and bachelor’s degrees. Various career diplomas are also given to non-degree students.
- AAS in Digital Marketing
Bryant & Stratton is regionally accredited by the Middle States Commission on Higher Education.
Boston Massachusetts has been home to a prestigious Cambridge College, a private academy, since 1971. With four other campuses around the country, Cambridge has expounded upon its distance learning programs to award students with undergraduate and graduate degrees, including doctoral programs face to face or online. Psychology, healthcare, and education are a few of the examples of favored degrees at CC.
- AS in Business Administration – Marketing
Cambridge College is accredited by the New England Commission of Higher Education.
Colorado Christian University commenced in 1914 and is home to thousands of students looking to be a part of a growing private facility that encourages faith and kindness to all who attend. CCU incorporates study programs to help students achieve an associate, undergrad, MA, and Ph.D. and rates among the best schools in the nation.
- AS in Marketing and Sales
Colorado Christian University is regionally accredited by the Higher Learning Commission.
As the oldest and one of the largest community colleges in the state of Ohio, Cuyahoga Community College started in 1963 offers public education for thousands of students every year. CCC has an extensive amount of disciplines that allow students to gain college transfer degrees and other associate degrees, certificates, and diploma programs through distance learning on face-face programming.
- AAB in Marketing
Cuyahoga Community College is accredited through the Higher Learning Commission.
Dakota County Technical College is a public tech college founded Rosemount, Minnesota, that began in 1970—offering several programs that allow students to use their education to transfer into a four-year degree program. Along with its many varieties of associate degrees, DCTC has specialty programs that led to certificates and diplomas.
- AS in Marketing
Dakota County Technical College is accredited by The Higher Learning Commission.
Serving students seeking non-degree workforce training, diploma programs, or associate degrees, Fayetteville Technical Community College has been welcoming students since 1961. Public education is essential to FTCC, which is why it has many online, weekend, and night classes to help students that are unable to attend in a traditional capacity.
- AAS in Business Administration – Marketing
FTCC is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Florida Institute of Technology is part of a growing private educational system that opened in 1958. Giving students access to a world-class education is one of the FIT principles that help bring FIT to the forefront of global education. The many doctoral, undergrad, and graduate classes offered through this research university gives students a competitive edge in their career field.
- AA in Marketing
Florida Tech is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Beginning a tradition of higher education starting in 1912, the state of Wisconsin grew its public vocational programs into an extensive educational system, giving Fox Valley Technical College its name in 1967. Today FVTC has more than 50,000 students that are enrolled in over 200 AA, AS, AAS, workforce development, and apprenticeships.
- AAS in Marketing
FVTC is accredited by The Higher Learning Commission and the North Central Association of Colleges and Schools.
Providing public education since 1969, Kennebec Valley Community College shows the importance of new technology advancements, diversity, and strong work ethics in each of their academic programs. Giving students a path to an associate degree and other workforce and technical instruction make KVCC a valuable resource to the ME economy.
- AAS in Business Administration – Marketing
Kennebec Valley Community College is accredited by the New England Commission of Higher Education.
Lakeshore Technical College has been helping students with higher education and job skills since 1967. Its vocational services reach far beyond what is expected from a public educational facility, LTC offers internships, apprenticeship, and technical training as well as associate degrees that can be easily transferred to a four-year university.
- Associate’s in Marketing
Lakeshore Technical College is accredited by the Higher Learning Commission.
Beginning in 1954, Macomb Community College strives to match students with employers willing to help train individuals through internships and co-ops. MCC not only has job placement services, but they also deliver dynamic associate degree programs, diplomas, and vocational certificates. As a public community college, Macomb CC works to address local economic issues.
- ABA in Marketing
Macomb Community College is accredited by the Higher Learning Commission.
Miami Dade College opened in 1959 with the intent of helping students take pride in their education and community. MDC has eight public campuses, and an assortment of community outreach centers; combined with its virtual learning MDC serves almost 100,000 students annually. Bachelor’s associate degrees earned at MDC help prepare students for future careers.
- AS in Marketing Management – Entrepreneurship
- AS in Marketing Management – International Business
- AS in Marketing Management – Marketing
Miami Dade College is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Finding a way to include every student in an inclusive atmosphere, North Hennepin Community College opens doors for its students to excel in a public educational environment that meets their personal needs. Established in 1966, NHCC grants associate degrees and workforce certificates to students in a traditional, hybrid, and virtual format.
- AAS in Marketing
North Hennepin Community College is accredited by the Higher Learning Commission.
Founded in 1912, Northcentral Technical College started offering public education to students looking to better their vocational skills or earn part of their four-year degree at a lower cost per credit. Offering associate degree and technical certifications, NTC has over seventy areas of study to choose from, including automotive, business, and engineering.
- Associate’s in Digital Marketing
- Associate’s in Marketing
Northcentral Technical College is accredited by the Higher Learning Commission of the North Central Association.
As a trailblazer of distance learning education, Penn Foster College has been helping students to build an affordable vocational portfolio that they can be proud of. Students of Penn Foster follow a self-pace program that ends in a highly recognized certification, associate, or bachelor’s degree. This private postsecondary school strives to make a difference for all students.
- Associate’s in Marketing
Penn Foster College is accredited regionally by the Commission on Secondary Schools of the Middle States Association of Colleges and Schools.
Offering college transfer options and workforce training, Portland Community College opened in 1961 with the idea that postsecondary public education should be available to anyone who seeks it. An associate degree in a multitude of academic disciplines helps students propel in their field. Vocational certificates allow students to climb the corporate ladder quicker.
- AAS in Marketing
Portland Community College is accredited by the Northwest Commission on Colleges and Universities.
Giving students education options since 1890, Post University has fully online and traditional programs that allow students to gain an associate, bachelor’s’ or master’s degree in one of many programs offered at this private institution. With eight-week courses offered, Students can accelerate the time it traditionally takes to earn a college degree.
- AS in Marketing
Post University is accredited by the Connecticut Department of Higher Education and the New England Association of Schools and Colleges.
Rasmussen College has brought private education to the nation since 1900. RU offers undergrad and master’s academia to students across twenty-three campuses and online formats. With seventy-plus programs to choose from, students at Rasmussen College can gain a postsecondary degree in less time due to accelerated programs.
- Associate’s in Marketing
Rasmussen College is accredited by the Higher Learning Commission.
Doing its part to bring public education to all who seek it, Saint Paul College opened in 1910 and works tirelessly to find a way to serve the public. High quality academic at an affordable price gives students attending Saint Paul College the chance to attain one of fifty-four associate degrees or career certificates.
- AAS in Marketing
Saint Paul College is accredited by the Higher Learning Commission.
Southern New Hampshire University serves students from all walks of life who are seeking to earn a higher education from an accredited private school. With degrees on all levels, SNHU has been helping students to find the path that works for them since 1932. Online and face-to-face learning avenues bring the classroom anywhere round the world.
- AS in Marketing
Southern New Hampshire University is accredited by the New England Commission of Higher Education.
Founded in 1892, Strayer University provides a route to an associate, graduate, or undergraduate degree to student looking to receive a high-quality private education form a trusted provider. Strayer University reaches students across the US and internationally with online and on-campus formats. It has more than seventy sites that welcome students who want a traditional form.
- AA in Marketing
Strayer University is accredited by the Middle States Commission on Higher Education.
When students choose SUNY Sullivan, SUNY shows them how to obtain an affordable public education that can help to excel in their career or put them on a path to a four-year college with a transferable associate degree. Students have been trusting SUNY Sullivan since its beginning in 1962 with their career visions.
- AAS in Business Administration – Marketing
SUNY Sullivan is accredited by the Middle States Commission on Higher Education.
Westchester Community College opened in 1947 as a public facility offering students an opportunity to boost their job skills or earn an associate degree in sixty-five academic areas. With both online and in-class options, students have access to flexible educational options. Some of their popular programs include arts, business, health, and math.
- AAS in Marketing
- AS in Marketing
Westchester Community College is accredited by Middle States Association of Colleges and Secondary Schools.
Getting Your Associate’s Degree in Marketing Online
Do you love persuading people to see things from your point of view? Are you fascinated by the science behind consumer behavior? If so, then the curriculum for a marketing associate degree program could be a good fit for you. During your studies, you’ll gain valuable foundational skills that can help you get started with a marketing career in sales, social media, advertising, public relations, and retail or consumer research.
An associate degree can also help you transfer into a bachelor’s program. As a first step, apply to colleges where you can earn an online associate degree in marketing.