25 Best Online Marketing Degree Programs [2020 Guide]

We’ve ranked the 25 best online marketing degree programs. Compare top schools and see what you could be doing after graduation.

Online Marketing Degree

Online Marketing Degree Specializations

You can obtain both a bachelor’s and master’s degree in marketing. Additionally, you can specialize in a particular kind of marketing.

Click on the area of specialty that appeals to you.

Depending on your school, these specializations might be offered as majors, minors, or just concentrations.

Marketing – General

Marketing expert doing market research on his computer

If you have a knack for salesmanship, you might benefit from an online marketing degree. It’s a non-traditional path to a career in advertising, but it will still prepare you for the challenges of the job, and it can help you qualify for high-paying work after graduation.

When you take a generalist’s track in marketing, you’ll receive a well-rounded education that prepares you with a basis in working in market research, product design, brand promotion, advertising in different forms, and press relations.

This type of degree is ideal for those who want to run a marketing department or start their own business selling specialty products. You might also pursue this degree if you want to be an independent contractor providing marketing services to other businesses.

Digital Marketing

female baker vlogging herself to market her business

Digital marketing takes place on the internet. From websites to smartphone apps, it capitalizes on the fact that more and more consumers are doing their shopping online, and it tries to reel in buyers through ads, banners, blogs, videos, and affiliate links.

Digital marketing courses can cover a wide range of topics:

  • E-commerce
  • Social media analytics
  • Viral marketing techniques
  • Web and mobile design
  • Search engine optimization (SEO)

Some people take a “jack of all trades” approach to digital marketing. Others might have sub-specialties if they’re drawn to a particular type of digital marketing such as social media marketing or search engine marketing.

There’s no right or wrong answer; it just depends on where your interests lie and what kind of job you’re hoping to get in the future.

International Business Marketing

marketing team discussing in an office

International business marketing is a broad field, and while there are a few degree programs specifically for it, it’s much more common for schools to offer a business or marketing major with a global studies concentration.

Another option is to major in global studies with side courses in communication, finance, economics, and advertising.

What can you do in the field of international business marketing? It depends on what you study.

For example, if you become an expert in cross-cultural business, you can travel overseas to help a brand launch a new product line in a foreign market. If you’re a math whiz, you can become a research analyst for a big corporation that operates in multiple countries.

Something to note is that international business marketing isn’t for rookies. It’s rare to find entry-level jobs in the field. If you’re interested in this line of work, you’ll need an advanced degree with years of experience, so prepare yourself for the long haul.

Marketing Management

team of marketing experts collaborating in an office

Marketing management is another career that will ask you to put your nose to the grindstone. The rewards are plentiful, including an average salary of $134,290 per year, but marketing managers aren’t given their positions overnight. They have to work their way up the ladder.

If you aren’t afraid of a challenge, however, you might enjoy the rigors of marketing management. You’ll be in a supervisory role, so you’ll have lots of people reporting to you. Depending on your company, your work might involve print, radio, television, or the web.

You might organize focus groups. You might analyze research data about consumer habits and market trends. You might oversee the creation of advertising campaigns for specific products.

Do you thrive under pressure? Would you love a high-stakes but high-paying job? Consider a career in marketing management.

Market Research and Analysis

marketing researchers discussing during a meeting

Market research analysts are investigators. They look at studies and statistics to figure out what buyers want, what they like and don’t like, how much they’re willing to pay, and what they think about the stores that they frequent.

You’ll need a good eye for detail as a market research analyst. Here are some of the things that you might deal with on a daily basis:

  • Graphs
  • Surveys
  • Questionnaires
  • Polls
  • Prices
  • Sales reports
  • Demographic data

It’s a lot of paperwork, but it’s lucrative. According to the U.S. Bureau of Labor Statistics, market research analysts are in high demand with a growth rate of 20%, which is much faster than average.

Public Relations

public relations officer talking to the phone

You might be most familiar with public relations (PR) in terms of politics, but it has a place in marketing, too. PR reps help their company manage and maintain their reputation. This is especially important in times of crisis, but it’s part of everyday business operations as well.

PR reps might have many different responsibilities. If they’re good in front of the camera, they might serve as a spokesperson for the brand.

If they’re better at working behind the scenes, they might draft press releases, run social media accounts, or coordinate with the media about announcements and conferences.

You can major in either marketing or public relations if you’re interested in this kind of work. A few schools even offer a dual degree program for both.

Social Media Marketing

social media marketers discussing in an office

Social media marketing is a fast-growing industry that’s expected to reach a total value of more than $100 billion by 2020. If you’re looking for a career with a great ROI (return on investment), this could be the one for you.

How do social media marketers spend their time? It depends on their exact job. Entry-level employees might answer tweets on the company’s account; senior employees might approve budgets for ads and affiliate links on different platforms.

Another big part of social media marketing is analyzing data. What kind of content is getting the most engagement? Where is the most traffic coming from, and what are the demographics associated with it?

Social media marketing isn’t for the technologically challenged, but if you’re an expert at online communication and interested in a job with a lot of opportunities for growth, give this one some thought.

Courses for an Online Masters Degree in Marketing

Courses for an Online Masters Degree in Marketing

While every degree program is different, there are a few topics that will pop up over and over again during your marketing education. They might be requirements for your major, or they might be electives that you can take for a concentration or specialization.

Here are just a few examples of what might be on your schedule.

Principles of Marketing: There are four cornerstones in the marketing world: product, price, place, and promotion. Known as “the four Ps,” these principles will be the foundation of just about every marketing course that you take, and you’ll explore them at length.

Web Analytics: You can determine the popularity of a physical store by counting the number of people who walk through the door. For an e-commerce store, you’ll need web analytics. They’re the metrics that companies use to track hits, visitors, pingbacks, and click-throughs, and they’re quite important for digital marketing.

Business to Business (B2B) Marketing: B2B marketing is when one company sells its products or services to another. There are some key differences in selling to a corporation versus a consumer, and B2B classes will help you understand them. They can be part of both undergraduate and graduate studies.

Pricing Strategy and Analytics: How much should you charge for that product? What’s the right formula to balance the costs of manufacturing, marketing, packaging, and shipping? How can you keep your prices competitive while still turning a profit? Welcome to the world of pricing strategies.

Consumer Behavior: Consumer behavior is the study of shoppers. Rather than being a specific class, it’s more like an entire branch of study, and you’ll probably have your pick of consumer behavior courses as you get your marketing degree. They might be requirements for your major, or they might be electives that you can take for specialties and concentrations.

Content Marketing: “Content” is what makes up a website, and content marketing is the art of creating and distributing it. From blog posts to splash pages, it’s one of the most important aspects of digital advertising, so expect to learn a lot about good content as you obtain your marketing degree.

Traditional Marketing vs Digital Marketing

marketing experts giving out flyers and working on laptop respectively

“Traditional marketing” refers to marketing that isn’t online. This can include magazines, billboards, phone calls, television commercials, radio spots, and direct mail marketing.

By contrast, “digital marketing” takes place on the web. It includes ads, emails, pop-ups, websites, blogs, search engines, and social media posts.

There can be some crossover between traditional and digital marketing. For example, both types can make use of newsletters; it’s just that traditional newsletters are put in a mailbox while digital newsletters are sent to an inbox.

There’s an eternal debate in the business world about which type of marketing is the most effective.

The simple truth is that both methods have their pros and cons, and some people are naturally drawn to one form of marketing over another. If you’re weighing career options, you’ll need to decide for yourself which is right for you.

  • Traditional marketing: anything that isn’t online. Potential jobs include ones in print, radio, television, and outdoor advertising.
  • Digital marketing: anything that’s online. Potential jobs include things like social media coordinator, digital content creator, and search engine analyst.

Something to note is that many marketing jobs combine both traditional and digital elements. For example, a marketing manager might be expected to oversee everything in their department, including digital and non-digital ad campaigns.

What Can You Do with a Marketing Degree?

You’ll have plenty of career options with a marketing degree, especially if you’re willing to stay in school and obtain a bachelor’s or master’s degree. There are even doctorate degrees for marketing. While a PhD can’t guarantee a good job, it can significantly improve your odds.

Here are a few career paths that you might take with a marketing degree:

Search Engine Marketing Specialist

Have you ever wondered about the mechanics behind your Google searches? Marketing specialists do. In fact, there’s a whole industry devoted to search engine optimization (SEO) so that brands can get their websites on the top of search engine results.

Some of the tricks revolve around targeting certain keywords or coding websites in a specific way. Other research goes into analyzing the algorithms of search engines to stay on the cutting edge of what they deem “relevant.”

If you enjoy data crunching, you might enjoy a job with search engine optimization and its associated skills.

Media Planner

Someone has to plan all of those commercials and banner ads that you see, and it’s usually a media planner. They’re responsible for the big-picture marketing of a brand. For this reason, they’re sometimes called “brand planners” or “brand strategists.”

It’s hard to pin down the exact responsibilities of a media planner since their jobs are so flexible and versatile. They might work on a billboard one day and a social media video the next.

You’ll need plenty of imagination to be a media planner. While business sense is important too, this is definitely a job for creatives.

Social Media Manager

Social media has taken the world by storm, and it’s become an absolute necessity for modern business. Some studies suggest that as many as 74% of consumers are influenced by social media.

As you might imagine, this has caused a huge boom in social media marketing jobs as companies seek to capitalize on their influence.

You might wear many different hats as a social media manager.

You might be a customer service representative that answers questions on Twitter; you might be a creative person who dreams up different ads for Facebook and Instagram; you might be a data analyst that looks at the statistics of accounts, platforms, and customer demographics.

Social media is a field that changes by the day, so your job duties might change as well. You’ll need to stay on your toes as a social media manager.

Marketing Degree Salary

Marketing Degree Salary

Since marketing jobs can range from low-paying internships to high-paying department heads, you’ll see a wide scope of salaries within the industry. Your own salary will depend on things like your educational level and total years of experience.

  • Chief marketing officer ($172,039 per year)
  • Marketing manager ($134,290)
  • Art director ($92,780)
  • Search engine marketing specialist ($71,381)
  • Market research analyst ($63,120)
  • Digital marketing analyst ($56,378)
  • Marketing coordinator ($55,403)
  • Media planner ($55,301)
  • Mid-level marketing analyst ($55,013)
  • Promotions manager ($51,358)
  • Social media specialist ($43,787)
  • Marketing assistant ($41,827)

You should know that salaries can be different for the same job, too. A marketing manager in a big city like San Jose can make $130,738 annually, whereas a marketing manager in a smaller town like Chattanooga might only make $93,921 annually.

Professional Organizations for Those with a Master’s in Marketing Degree

logos of Professional Organizations for Those with a Master's in Marketing Degree

Professional organizations can provide a lot of resources for a career-oriented student. They usually require membership dues, so they’re a bit of an investment, but they can pay for themselves in terms of workshops, seminars, academic journals, networking events, and mentorship programs.

  • American Marketing Association (AMA): an organization for marketing professionals. It offers everything from job boards to webinars focused on industry-specific topics. You’ll need to pay to join, but they offer a discounted rate for students and student groups.
  • Internet Marketing Association (IMA): for marketers who work in the digital realm. It offers many resources, including newsletters and networking events, and it even has a YouTube channel where you can watch videos about work, technology, leadership, education, and entrepreneurship.
  • Insights Association: formed by a joint effort between the Marketing Research Association and the Council of American Survey Research Organizations, the Insights Association is a high-level marketing organization. It has a steep membership cost, but you’ll get access to everything from legal advice to insurance programs.
  • Search Engine Marketing Professional Organization (SEMPO): for those interested in SEO. This organization conducts special studies on the market just for members, and they have monthly “chats” in the form of digital, interactive discussions with professionals from all over the world.
  • Society for Marketing Professional Services (SMPS): for marketers at every stage of their career. Whether you’re a first-time student or a long-time professional, they have resources that can help you achieve your next goal. Students are offered a special rate for membership.

Join one of these organizations while you’re still in school to stay abreast of industry news and to become aware of job possibilities.

Accreditation for an Online Marketing Masters Degree Program

logos of the business school accreditation boards

Accreditation is one of the first things that you should look for in a degree program of any type. If you don’t want to check schools individually, start your search with an accrediting board.

  • Higher Learning Commission (HLC)
  • Middle States Commission on Higher Education (MSCHE)
  • New England Commission of Higher Education (NECHE)
  • Northwest Commission on Colleges and Universities (NWCCU)
  • Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • WASC Senior College and University Commission (WSCUC)

These are the regional boards that evaluate colleges and universities as a whole. There are also organizations that accredit business programs specifically.

Association to Advance Collegiate Schools of Business

The Association to Advance Collegiate Schools of Business (AACSB International) has accredited literally hundreds of degree programs. It specializes in business, finance, accounting, economics, marketing, and other related fields.

The Accreditation Council for Business Schools and Programs

Like its name suggests, the Accreditation Council for Business Schools and Programs (ACBSP) is for business schools.

A nice thing about their organization is that they’ve accredited programs at every degree level, so whether you’re thinking about an associate degree or a doctorate degree, they can point you in the right direction with their searchable database.

International Accreditation Council for Business Education

Formerly known as the International Assembly for Collegiate Business Education, the International Accreditation Council for Business Education (IACBE) offers accreditation for business schools of all kinds. They’re known for their high standards.

Financial Aid for a Marketing Masters Online

screenshot of FAFSA website

Financial aid for a master’s degree is a bit harder to find than the lower degree levels, but it’s out there. You just have to think outside of the box.

For example, you’re still eligible for the Free Application for Federal Student Aid (FAFSA) if you’re seeking a master’s degree. You won’t qualify for the Pell Grant anymore, which is only for undergraduate study, but you can still get the Stafford loan or Graduate PLUS loan.

You can also seek out scholarships for both marketing students and master’s degree students. These might come from colleges, marketing companies, industry organizations, research foundations, or other places of interest.

Last but not least, if you’re already employed, ask your human resources department about tuition reimbursement. Some companies are willing to pay for their employees to get an education that will help them learn new skills or earn new certifications for the job.

Questions Related to Earning an Online Marketing Degree

Here are a few more points of interest.

What Is Marketing?

Marketing is the art of promoting something. Whether it’s a product, service, company, brand, or lifestyle, you’re trying to appeal to people and get them interested in it.

A common misconception is that marketing is about sales, but that’s not strictly true. You can “sell” an idea with no financial value, and you can “market” yourself or your interests without money being your bottom line. At its core, marketing is just about engaging people for a specific purpose.

How Do I Get a Degree in Marketing?

There are several levels for a marketing degree:

  • An associate degree in marketing is a two-year endeavor that will teach you the basics. It isn’t enough education for a high-paying marketing career, but it can qualify you for entry-level jobs, and it can get your foot in the door for further advancement.
  • A bachelor’s degree in marketing will take four years, and it’s enough for most mid- to senior-level You can work towards either a Bachelor of Arts (BA) or a Bachelor of Science (BS) degree in marketing.
  • A master’s degree in marketing requires an additional 1-3 years of study after obtaining your bachelor’s degree. You can specialize in things like global marketing, social media marketing, and marketing management.
  • A doctorate degree in marketing is the highest education that you can obtain in the field. It can require anywhere from 4-8 years of additional study, so it’s quite the commitment, but it can be worth it for a highly specialized field where you need a PhD to be competitive.

Keep in mind that every level of education has its own earning potential, so it’ll be up to you to decide if the cost of an advanced degree is worth it.

Can I Get a Marketing Degree Online?

Yes, you can get a marketing degree online. With this type of program, it doesn’t matter where you’re located. You don’t have to be an in-state student, and in some cases, you won’t even have to pay out-of-state tuition rates. As long as you have an Internet connection, you can earn your degree.

Another option is a “hybrid” degree that’s partly online and partly in the classroom. You’ll need to be a resident for this one since it requires attending courses on campus. It can be a good choice if you want a traditional college experience but also desire some flexibility in your schedule.

What Kind of Jobs Can You Get with a Marketing Degree?

A marketing degree can help you land a variety of jobs in the business sector. Some of them aren’t even in advertising. Since there’s a lot of crossover between business, finance, economics, marketing, and public relations, a degree in one field is sometimes good enough for a job in another.

If you enjoy marketing for its own sake, however, there will be plenty of jobs where you can utilize a marketing degree:

  • Media planner
  • Digital marketing analyst
  • Social media manager
  • Promotions manager
  • Search engine marketing specialist
  • Project manager
  • Public relations representative
  • Market research analyst

There are many more, but they can be dependent on things like experience and skill set. For example, you won’t become a chief marketing officer (CMO) without years of managerial training.

How Much Does a Marketing Degree Cost?

According to the College Board, the average four-year degree costs around $34,740. This shakes out to $9,970 for in-state students and $25,620 for out-of-state students.

Before you write these numbers down, however, you should know that the price of a marketing degree can vary quite a bit from school to school.

Prestigious universities have a much heftier price tag than state schools, for example. Colleges with good financial aid programs will be cheaper than others. You can also save money if your school offers a dual bachelor’s/master’s degree program in marketing.

You can also save quite a bit of money if you test out of classes or can submit a portfolio to earn credit for prior learning.

List of Schools Offering Online Marketing Degree Programs

Rankings Methodology

We’ve included these universities because they’re all accredited and offer marketing degrees online.

#1  Bellevue University

Bellevue University campus

Bellevue University is located in Nebraska and was opened in 1966. They offer a Strategic Marketing Master’s Degree, which is delivered on-campus or online.

The degree offers students the learning necessary to equip them with the ability to design data-driven marketing programs. Students will have a competitive advantage in finding a marketing job that will help them to achieve their financial goals.

  • MS in Strategic Marketing

Bellevue University is accredited by the Higher Learning Commission.

#2  Boston University

Boston University campus

Boston University is a nonsectarian university located in Massachusetts. The university, however, has a historical affiliation with the United Methodist Church.

Their Master of Science in Global Marketing management is an online program that offers an academic core in marketing with a complement of financial and economic analysis, e-commerce, product and service development, data analysis, and project management.

  • MS in Global Marketing Management

Boston University is accredited by the New England Commission of Higher Education.

#3  Concordia University – Wisconsin

Concordia University Wisconsin campus

Concordia University is a Lutheran university found in Mequon, Wisconsin. It is a member of the Concordia University System, which consists of 8 other institutions.

It offers an MBA in Strategic Marketing. This is a 39-credit graduate program that will prepare students for careers as a Marketing Manager, Marketing Strategist, or Market Research Analyst.

  • MBA in Strategic Marketing

Concordia University Wisconsin is regionally accredited by The Higher Learning Commission.

#4  Dallas Baptist University

Dallas Baptist University campus

Dallas Baptist University is a Christian liberal arts university. The institution offers an MBA that requires students with a single concentration to complete 36 credit hours and students with a dual concentration to complete 48 credit hours.

The degree provides students with a focus on practical applications in satisfying customers by meeting market demands.

  • MBA in Marketing

Dallas Baptist University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

#5 Fordham University

Fordham University campus

Fordham University is a Catholic and Jesuit university founded in 1841. It is located in New York State and is the 3rd oldest university in the state.

It offers an MS in Strategic Marketing Communications that uses real-world cases to teach students with a hands-on practical approach. The program is offered online and is designed for the working individual.

  • MS in Strategic Marketing Communications

Fordham University is regionally accredited by the Higher Learning Commission.

#6  Golden Gate University

Golden Gate University campus

The Golden Gate University is a nonsectarian university that was established in 1901. It offers a Master of Science Marketing program that can only be described as cutting edge.

The program is offered both online and in-person and is taught by leading practitioners and professors in the field of marketing. The program outline is designed to make use of both practical and theoretical knowledge.

  • MBA in Marketing
  • MS in Marketing – Digital Marketing
  • MS in Marketing – Marketing Analytics

Golden Gate University has been accredited on an institution-wide basis by the Western Association of Schools and Colleges.

#7  Indiana University – Bloomington

Indiana University Bloomington campus

Indiana University in Bloomington is the flagship university of the state’s university system. It offers several Master’s level programs in Marketing, allowing students dual degree options to complete an MBA with an MS in Marketing with a total of 66 credit hours.

The degree is offered online and can prepare students for roles such as Brand Managers, Product Managers, Chief Marketing Officers, etc.

  • MS in Marketing

Indiana University is accredited by The Higher Learning Commission.

#8  Lewis University

Lewis University campus

Lewis University is one with Lasallian and Roman Catholic affiliations located in Romeoville, Illinois. It offers an MBA in Marketing with a unique approach. Their curriculum includes practical and theoretical applications.

The program is designed for the busy student as it allows them to proceed at their own pace so they can balance their studies with family requirements and professional requirements as well.

  • MBA in Marketing

Lewis University is accredited by, and a member of, the Higher Learning Commission.

#9  Liberty University

Liberty University campus

Liberty University is an evangelical Christian university, one of the largest of its kind in the world. It is located in Lynchburg, Virginia and offers a 36-credit hour Master in Marketing that is delivered 100% online.

The program is unique in the way it allows students to transfer up to 50% of previous credit.

  • MS in Marketing

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

#10  Michigan State University

Michigan State University campus

Michigan State University was established in 1855 and is located in East Lansing. It offers a Master of Science in Marketing Research that is offered online as well as full time on campus.

The program features a world-class design that will provide students with success in a very dynamic industry.

  • MS in Marketing Research

MSU is accredited by the Higher Learning Commission.

#11  New Jersey Institute of Technology

New Jersey Institute of Technology campus

The New Jersey Institute of Technology was established in 1881 and offers an Online MBA. The MBA has a focus on the business environment in the modern world, which is technology-driven.

The degree will give students a competitive edge in dealing with marketing in a world that is largely driven by technology.

  • MBA in Marketing

The New Jersey Institute of Technology is accredited by the Middle States Commission on Higher Education.

#12  Northwestern University

Northwestern University campus

Northwestern University can be found with its base campus in Evanston, Illinois, but it has campuses in and facilities across the nation and also in Doha, Qatar.

They offer an online IMC program that is is designed to help students to accelerate their careers in marketing communications in our digital age.

  • MS in Integrated Marketing Communications

Northwestern University is accredited by the Higher Learning Commission.

#13  Nova Southeastern University

Nova Southeastern University campus

Nova Southeastern has its main campus in Davie, Florida. It offers an MBA with a Marketing concentration. The program is delivered by industry leaders and Fortune 500 business executives that help students to apply lessons learned into real-life situations.

The program uses real-world projects and hands-on work to realize this goal.

  • MBA in Marketing

NSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

#14  Penn State World Campus

Penn State World campus

Penn State World Campus was established in 1998 and is the online campus of the Pennsylvania State University. The university offers several master’s degree options in marketing that can help students to advance their careers.

The program is presented by graduate faculty with diverse backgrounds in the fields of marketing and marketing research.

  • Master of Professional Studies in Data Analytics – Marketing Analytics
  • Master’s in Marketing Analytics and Insights
  • MBA – Marketing Analytics

Penn State World Campus is accredited by the Middle States Commission on Higher Education.

#15  Saint Joseph’s University

Saint Joseph’s University campus

Saint Joseph’s is a Jesuit university with two locations in Pennsylvania. You can find it in Lower Merion and Philadelphia.

Their MBA program is designed to equip graduates with tools necessary to help them succeed across several industries. The MBA is a flexible program that can be completed in as little as a year.

  • MBA in Marketing

Saint Joseph’s University accreditation has been awarded by the Middle States Association of Colleges and Schools.

#16  Saint Mary’s University of Minnesota

Saint Mary's University of Minnesota campus

Saint Mary’s is a Catholic university located in Winona, Minnesota. It offers an accelerated MBA, which is delivered online. The program can be completed in as little as 12 months, and there are five program tracks to choose from.

The program features 30 credit hours and 25 lecture series and can be customized to fit students’ career goals.

  • MBA in Marketing

Saint Mary’s University of Minnesota is accredited by the Higher Learning Commission.

#17  Southern New Hampshire University

Southern New Hampshire University campus

Southern New Hampshire University can be found between Hooksett and Manchester in New Hampshire. They offer an MS in Marketing, which is delivered online.

The program has its focus on marketing campaign planning, brand building, and engaging the modern target audience. The program will equip graduates with skills such as critical thinking, decision making, and analytical and communication.

  • MS in Marketing – Digital Marketing
  • MS in Marketing – New Media Communications
  • MS in Marketing – Marketing Research and Analytics
  • MS in Marketing – Social Media Marketing

Southern New Hampshire University is accredited by the New England Commission of Higher Education.

#18  St Bonaventure University

St Bonaventure University campus

St. Bonaventure can be found in Allegany, New York and was established by the Franciscan Brothers in 1858. They offer an MA in Integrated Marketing Communications that is delivered online.

The program integrates both analytical and creative aspects of marketing, offering graduates with a well-rounded knowledge base to venture into new and more exciting careers.

  • MA in Integrated Marketing Communications

St. Bonaventure is accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools.

#19  Temple University

Temple University campus

Temple University was established in 1884 for Russel Conwell, a Baptist Minister. The university offers an MS in Digital Innovation, which is delivered online in 16 months.

The program will prepare leaders in the field of digital marketing to apply new technologies that will provide sophisticated analytics. The program equips graduates with what they need for the next generation of digital marketing.

  • MS Digital Innovation in Marketing

Temple University is accredited by the Middle States Commission on Higher Education.

#20  Texas A & M University – Commerce

Texas A & M University - Commerce campus

Texas A&M  in Commerce is the 3rd largest institution in the Texas A&M university system.

The MS in Marketing allows students the opportunity to enhance their skills in marketing with the use of cutting edge analytics and covering topics such as strategic decision making, digital marketing, customer relationship management, etc.

The program is ideal for experienced professionals or those just looking into expanding their professional horizons into marketing.

  • MS in Marketing

Texas A&M University – Commerce is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

#21  University of Massachusetts – Amherst

University of Massachusetts Amherst campus

The University of Massachusetts – Amherst campus is the flagship campus of the University of Massachusetts system.

They offer an online MBA created for professionals who want to move into becoming leaders in their industries. The program is 100% online, allowing students the flexibility to incorporate their studies into their busy schedules.

  • MBA in Marketing

The University of Massachusetts – Amherst is accredited by the New England Commission of Higher Education.

#22  University of Massachusetts – Lowell

University of Massachusetts Lowell campus

The University of Massachusetts, Lowell campus, offers an MBA program that is top-ranked. It can be completed as an accelerated program but also offers the flexibility of part-time class schedules.

It is a very affordable master’s degree and provides students with a  high quality of education on their timetable and within their budget.

  • MBA – Marketing

The University of Massachusetts Lowell is accredited by the New England Commission of Higher Education.

#23  University of North Texas

University of North Texas campus

The University of North Texas can be found in Denton, Texas. The university offers MBA degrees in Marketing and Marketing Analytics. Both programs are 26-credit-hour programs with 12 classes.

These programs are designed for the professional who wants to expand their professional horizon or move into a niche area of Marketing Analytics.

  • MBA in Marketing
  • MBA in Marketing Analytics

The University of North Texas is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

#24  University of Saint Mary

University of Saint Mary campus

The University of Saint Mary is a Catholic university located in Leavenworth, Kansas. They offer an MBA in Marketing and Advertising Management. The degree is delivered online and is a 12-month program.

Graduates will leave the program with the knowledge and experience necessary to implement successful advertising and marketing strategies to benefit the businesses in which they are employed.

  • MBA in Marketing and Advertising

The University of Saint Mary is accredited by the Higher Learning Commission of the North Central Association of Colleges and Secondary Schools.

#25  West Texas A & M University

West Texas AM University campus

West Texas A& M University is located in Canyon, Texas, just 13 miles south of the city of Amarillo. It is also known as WTAMU or WT.

It offers an MBA program with several options for students who want to achieve a masters’ degree. There are concentration options in Marketing, Management, and more

  • MBA in Marketing

West Texas A&M University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Is a Marketing Degree Worth It?

marketing expert talking on the phone while writing on her notebook in a cafe

Yes, a marketing degree is worth it. After graduation, you can expect to earn from $40,000 to over $100,000 depending on your job. A marketing degree can be a very good investment for someone interested in a full-time business or advertising career.

While the specifics of your job will depend on where you want to work and what you want to do, getting a degree will pad your resume, increase your earning potential, qualify you for high-level positions and teach you the skills that you’ll need to succeed. It’s worth the effort.

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Stephen Wilson
Stephen Wilson
Joy Mays
Joy Mays