If you enjoy taking a deep dive into data and understanding how businesses work, a business analytics degree could be a strategic academic path.
Business analytics students learn how to use data to make critical decisions about various aspects of businesses. Organizations across all industries are seeking professionals who can contribute to their decision-making processes and enable them to streamline and optimize their operations.
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When you pursue an online degree in business analytics, you have the chance to study subjects such as data analysis, marketing, and management on a schedule and in a location that suits your current lifestyle.
Online Business Analytics Degrees
Students who major in business analytics develop a broad understanding of business operations. They can also build in-depth knowledge of how and why data is useful for decision-making in business situations.
Business analytics programs generally begin with general education courses before moving to a specialized curriculum centering around data analysis and business administration. While earning a business data analytics degree, you will most likely take courses in statistics, business analytics, and information literacy.
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The other subjects covered by the curriculum may differ depending on your program concentration and structure. Common areas of study include:
- Data modeling
- Data warehousing
- Data mining
- Business communication
Many business analytics programs culminate with a capstone project or portfolio that allows you to demonstrate the full breadth of the skills you gained over the course of your degree. You may also have the opportunity to participate in an internship or mentorship experience.
After completing your degree, you may be well positioned to pursue a career as an analyst, executive, or data scientist. These professionals play an integral role in the successful operations of organizations across multiple industries, such as:
Business analytics professionals empower their employers to enhance and simplify their operations, cut costs, and achieve greater customer or client engagement. They collect, organize, and analyze institutional data to make recommendations for changes.
Business Analytics Careers & Salaries
A business analytics degree program provides a well-rounded skill set in business administration, data science, and marketing. These skills lend themselves to a wide range of occupations in the business world.
Graduates of business analytics programs often become analysts who specialize in specific aspects of business, including finance, project management, and operations research. Others become leaders who oversee specific departments or entire organizations. Many of these careers have median salaries that are well above the average for all workers, with some paying near or above six figures.
According to the Bureau of Labor Statistics, these are the median salaries for potential roles for related to business analytics.
|Careers||Annual Median Salaries|
|Administrative Services Managers||$103,330|
|General and Operations Managers||$98,100|
|Project Management Specialists||$95,370|
|Financial and Investment Analysts||$95,080|
|Operations Research Analysts||$85,720|
|Market Research Analysts and Marketing Specialists||$68,230|
In addition to having competitive salaries, many of these positions are expected to experience rapid growth over the next ten years. Data from the Bureau of Labor Statistics shows that the projected growth rate for management analysts is 11%, which is much faster than average.
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Other related occupations will likely experience even more rapid growth in the near future. The projected growth rates for data scientists (36%) and logisticians (28%) are much faster than the average rate for all occupations.
BS in Business Analytics Curriculum & Courses
Every business analytics bachelor’s degree program has a unique curriculum, but these are some of the types of courses you may be required to take:
- Data Warehousing: This course introduces you to the design of data warehousing, including its role in decision-making processes within organizations.
- Management Science: In this class, you’ll learn how operations research—including allocation problems, linear programming, and network models—enhances decision making.
- Applications of Business Intelligence: The focus of this course is the use of business intelligence and analytics in businesses, with an emphasis on modern and upcoming methods and tools.
- Modeling for Business Intelligence: Students in this class explore the use of modeling—including mathematical, statistical, and business models—in business intelligence support systems.
- Data Mining: This class presents you with an overview of the data mining tools and techniques that are used to discover knowledge in large databases.
- Analytics for Decision Making: In this course, you’ll gain an understanding of decision support tools, process improvement, and applications development, which make up the analytics that are essential to decision making.
- Marketing Research and Analytics: Students taking this course learn how to use qualitative and quantitative analysis techniques to inform decision making in market research.
- Database Applications: This class provides you with the fundamentals of database applications, including file organization, data structures, and data models.
- Marketing Metrics: During this course, you’ll discover how to understand, calculate, and interpret key metrics in marketing.
- E-commerce Marketing: This class traces the history of web marketing and introduces you to current techniques in web design.
If you have a particular career path in mind, you may have the opportunity to take electives that center around your interests, such as blockchain technology, manufacturing, or materials management.
The admissions requirements for a business analytics program differ between schools, but the criteria generally include:
- Transcripts. You’ll submit official transcripts from any schools you attended in the past.
- Test scores. Some schools ask you to submit scores from the SAT, ACT, or a school-specific exam.
- Letters of recommendation. You can ask previous instructors or employers to explain why you are a good fit for the program.
- Personal statement. In this short essay, you can describe your past accomplishments and future goals.
If you’re applying to multiple colleges, it’s strategic to tailor your application materials to the requirements and expectations of each individual program.
Attending a regionally accredited college ensures that you’ll receive a quality education and a degree that will be taken seriously by prospective employers. Regional accrediting bodies assess a school’s curriculum, outcomes, and faculty.
As a result of this thorough evaluation, a regionally accredited school is more likely to offer an academic program with up-to-date information, practices, and theories. So, employers often look more favorably on graduates of these programs.
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It’s typically easier to transfer credits from a regionally accredited school, which is especially beneficial if you change colleges before graduating or want to pursue a masters degree later on.
Financial Aid and Scholarships
For many students, receiving financial aid is necessary to attend college. Bachelor’s degree programs are often expensive, particularly when you factor in the cost of books and materials.
Scholarships offer funds that you never have to repay, making them a common starting place when seeking financial support. Online databases allow you to search for scholarship programs designed for your major or situation, such as if you are a first-generation college student.
Another essential step to securing aid is submitting a FAFSA. This application determines your eligibility for federal grants, loans, and work studies. Depending on where you live and your enrollment status, your state government may also offer separate aid programs.
Some organizations offer tuition reimbursement or assistance to employees who want to pursue higher education. You can speak to your supervisor or human resources department to inquire about any available aid opportunities.
Business Analytics Professional Organizations
Earning a degree is often only one step toward building your career. Joining a professional organization shows your dedication to your profession and allows you to network with other members of the field.
Popular business analytics organizations include:
- American Statistical Association (ASA): This organization offers education, resources, and connections for statisticians.
- Institute for Operations Research and the Management Sciences (INFORMS): INFORMS provides professional development, conferences, and awards programs to members.
- International Institute of Business Analysis (IIBA): The IIBA grants access to career resources, certifications, and a community of business analysts.
Membership in these or other organizations may also strengthen your resumé.
What Is a Business Analytics Major?
A business analytics major is designed to teach students how to use data and statistics to understand business operations and improve decision-making processes.
Business analytics programs include general courses in business as well as data science. Students in these programs explore different methods and tools that are used to gather and interpret data. The information taken from the data is then used to generate recommendations and suggestions for business leaders.
To achieve this goal, business analytics professionals must understand complex subjects. They’ll study statistical modeling, data visualization, and machine learning in addition to marketing, finance, and management.
Is Business Analytics a Good Major?
Yes, business analytics is a good major for many undergraduate students. Professionals with skills in business analytics are in high demand by a variety of employers, including government agencies, corporations, and small businesses. These organizations hire business analytics graduates to work as analysts, logisticians, project management specialists, and executives.
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The Bureau of Labor Statistics reports that these employees tend to earn median annual salaries that are well above average. For example, project management specialists and budget analysts make median annual salaries of $95,370 and $82,260, respectively.
What Can You Do with a Business Analytics Degree
Degrees in business analytics can help you establish a foundation for a career as a business analyst. In your work, you might focus on areas such as management, marketing, budgeting, or market research. Other professionals in this field work as logisticians, who are responsible for supply chain operations.
Completing a business analyst degree online is also an asset if you hope to focus more on data and computer science. Many graduates of these programs go on to become data scientists or computer network administrators.
How Long Does It Take to Get a Bachelor in Business Analytics Online Degree?
The amount of time you will spend completing your degree depends on the program structure and how many courses you take each semester. Most programs require students to complete around 120 credit hours.
A full-time student who attends a traditional program with 16 week semesters can typically complete a bachelors in 4 years. Some accelerated programs have shorter semesters and include summer courses, allowing students to graduate more quickly.
If you have other obligations that prevent you from enrolling full-time, it may take an additional year or more to finish your degree.
What Business Analytics Jobs Can I Get?
The skills you can develop during a business analytics program are valuable in a number of professional roles. Many graduates of these programs become management analysts who use data to recommend how organizations can make their operations more efficient and profitable.
Others work as data scientists who gather, manage, and interpret data or chief executive officers who are responsible for an organization’s overall operations. According to the Bureau of Labor Statistics, the median salaries for all of these positions are much higher than average.
Your potential earnings ultimately depend not only on your job title but also on your location, experience, and employer.
What’s the Difference Between a Bachelors in Business Analytics vs. Data Analytics Degree?
Both a bachelors in business analytics and a bachelors in data analytics focus on the use of data, but they also have significant differences.
|Bachelor’s in Business Analytics||Bachelor’s in Data Analytics|
If you enjoy marketing and administration as well as data, a business analytics degree could be a strategic option.
Is a Business Analytics Degree Worth It?
Yes, a business analytics degree is worth it for many students. It’s a versatile degree that can help prepare you for a wide range of professional roles in businesses. A degree in business analytics also offers a high level of job security.
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According to the Bureau of Labor Statistics, growth for analysts in different aspects of business operations is expected to be much faster than average. The areas of employment with the highest projected growth rates include operations research analysts (23% job growth), market research analysts (19%), and financial analysts (9%). A business analytics degree is a strategic preparation for any of these potential career paths.
Universities Offering Online Bachelor in Business Analytics Degree Programs
Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.
American Public University offers an online BS in Business Analytics. Courses start every month and are 8 to 16 weeks long. The curriculum covers how to use analytics tools to improve business performance. The following concentrations may be chosen: Accounting, Human Resources, Marketing, Security and Intelligence, Entrepreneurship, Retail Management, or General.
American Public University is accredited by the Higher Learning Commission.
Arizona State University offers an online Bachelor of Science in Business Data Analytics. The program requires the completion of 41 classes that are each 7.5 weeks long. Potential courses include Introduction to Information Systems, Business Data Warehouses and Dimensional Modeling, and Business Data Mining. The program’s on-campus instructors teach the online courses as well.
Arizona State University is accredited by the Higher Learning Commission.
Bay Path University offers a BS in Business: Business Analytics that can be earned 100% online. Each course is 6 weeks long, and the program can typically be completed in 3.5 years. Real-world skills may be learned in courses such as Introduction to Financial Accounting, System Analysis and Design, and Communicating in Business.
Bay Path University is accredited by the New England Commission of Higher Education.
Bellevue University offers a Bachelor of Science in Business Analytics that can be earned 100% online. The curriculum is designed to teach how to use data to develop business strategies and make informed decisions. Potential courses include Microeconomics, Managing Operations in a Changing Economy, Introduction to Programming, and SQL for Analytics.
Bellevue University is accredited by the Higher Learning Commission.
Colorado State University offers a Bachelor of Science in Management Information Systems and Business Analytics through its online global campus. The program’s courses are asynchronous. SAS certificates may be earned alongside the degree. Numerous specialization options are also available, including Organizational Leadership, Project Management, Healthcare Management, and Computer Programming.
Colorado State University is accredited by the Higher Learning Commission.
Columbia College’s Bachelor of Science in Business Analytics is available through multiple modes of delivery, including online and in the evenings. The curriculum is designed to teach how to interpret business data, make data-driven decisions, and present data in a way that is easy for others to understand. Graduates may pursue work in a variety of industries.
Columbia College is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
DeVry University offers a Bachelor’s in Business with a specialization in Business Intelligence and Analytics Management. Courses start every 8 weeks. Potential courses in the curriculum include Managerial Applications of Business Analytics, Data Analysis with Spreadsheets with Lab, and Managerial Accounting. The program is available in both online and hybrid formats.
DeVry University is accredited by the Higher Learning Commission.
At East Coast Polytechnic Institute University, a Bachelor of Science in Business Administration in Business Analytics can be earned 100% online. The program offers two track options: Operations Analytics or Leadership. Potential courses in the curriculum include Data Analytics and Business Forecasting, Advanced Business Analytics, and Business Analytics Tools.
ECPI University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
Embry-Riddle Aeronautical University offers a Bachelor of Science in Business Analytics that can be earned online or at the Asia campus. The curriculum was developed with the help of industry leaders to help ensure that it teaches problem-solving skills that can be applied in the real world.
Embry-Riddle Aeronautical University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
At Grand Canyon University, a Bachelor of Science in Business Analytics can be earned online or on campus. Online classes are 8 weeks long, and on-campus classes are 15 weeks long. The curriculum teaches a blend of business aspects through classes such as Fundamentals of Accounting, Introduction to Marketing, and Business Statistics.
GCU is accredited by the Higher Learning Commission.
Louisiana State University offers an online Bachelor of Science in Business Analytics. The program utilizes a flexible format that is designed for working professionals trying to balance their education with work and home responsibilities. The on-campus instructors for the program teach the online courses as well.
Louisiana State University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Missouri State University offers a Bachelor of Science in Data Analytics. The curriculum explores how to use data to optimize business operations. The program blends business knowledge with technological skills, to prepare graduates for a variety of roles. Graduates often pursue careers as business and data analysts, enterprise architects, or consultants.
Missouri State University is accredited by the Higher Learning Commission.
Old Dominion University offers an online Bachelor of Science in Business Administration in Business Analytics. The curriculum explores how to use various data platforms, such as Tableau, Excel, and SAS. There are two concentrations to choose from: Business Analytics and Functional Areas or Business Analytics and Intelligence.
Old Dominion University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Oregon State University offers an online BS in Business Analytics. The program follows a quarterly academic calendar with four start dates every year. The curriculum covers how to integrate datasets and tools to meet business needs. Specializations are available in Market Research and Consumer Analytics, Human Resource Analytics, Digital Marketing Analytics, and Sports Business.
Oregon State University is accredited by the Northwest Commission on Colleges and Universities.
Regent University offers a BS in Business Analytics on campus and online. The school provides a Christian education taught by instructors who hold the highest degrees in their fields. Potential courses in the curriculum include Introduction to Accounting, Business Leadership and Communication, Introduction to Business Analytics, and Financial Management.
Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
South College offers an online Bachelor of Business Administration with a concentration in Business Analytics. The curriculum explores how to use data to evaluate the effectiveness of business policies and strategies and help businesses become more efficient and productive. Courses utilize case studies and simulations of real-world situations.
South College is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Texas A&M University – Commerce offers an online BBA in Business Analytics. This STEM-approved program explores how to work with Big Data to solve problems. Potential courses in the curriculum include Business Computer Systems, Principles of Accounting I and II, Legal Environment of Business, and Business and Economics Statistics.
Texas A&M University-Commerce is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
The University of Phoenix offers a Bachelor of Science in Business with a Certificate in Business Analytics. Classes are entirely online and just 5 weeks long. Potential courses in the curriculum include Business Communications, Introduction to Computer Applications and Systems, and Inclusive Leadership: Diversity in the Workplace.
The University of Phoenix is accredited by the Higher Learning Commission.
A Bachelor of Science in Applied Business Analytics can be earned online at William Paterson University. There are multiple start dates offered every year. Potential coursework includes Business Statistics I and II, Corporate Finance, Legal Environment of Business, and Programming for Business Analytics.
William Paterson University is accredited by the Middle States Commission on Higher Education.
Wilmington University offers a Bachelor of Science in Business Analytics. Classes start every 8 weeks. The curriculum offers the opportunity to practice skills in a real-world business setting through a co-op or an internship. The program utilizes open-source tools and free software to help keep costs down. SAT scores are not required to apply, nor are there minimum GPA requirements.
Wilmington University is accredited by the Middle States Commission on Higher Education.
Getting Your Bachelor of Business Analytics Degree Online
Whether you’re most interested in marketing, finance, or operations, a business analytics degree provides a solid background to build a career in business.
The curriculum of a business analytics program includes courses focused on data mining, business intelligence, and management science. Graduates of these programs often have vital skills that allow their employers to grow, maximize their profits, and operate more effectively. Earning your degree online allows you to take high-quality courses without sacrificing your other obligations or interrupting your existing career.
You can begin pursuing your academic and professional goals today by researching accredited colleges with business analytics degree programs.