Here we’ll explore online Masters in Marketing degree programs to help you decide what you could be doing after graduation.
If you’re considering getting a master’s in marketing, now might be a great time. More and more colleges are taking their degree programs online, with some offering both master’s and doctoral degrees through 100% online graduate programs.
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These programs eliminate the need for commuting to and from college several times a week.
Universities Offering a Masters in Marketing Degree Online
Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.
1. American University
American University is based in Washington, D.C. Founded in 1892, it is affiliated with the United Methodist Church. It has more than 160 programs. Its online Master’s in Marketing Analytics program is ranked #43 for Best Master’s in Business Analytics Program by Q.S. World University Rankings.
- MBA in Marketing Analytics
- MS in Marketing Analytics
American University is accredited by the Middle States Association of Colleges and Secondary Schools.
2. Bellevue University
Based in Bellevue, Nebraska, Bellevue University was founded in 1966 as Bellevue College. It has more than 10,000 students enrolled in various undergraduate degree and graduate degree programs.
Its Master of Science in Strategic Marketing program is designed to prepare candidates for managerial and executive positions by enhancing their knowledge and skills in advertising, promotion, digital marketing, and brand management.
Bellevue University is accredited by the Higher Learning Commission.
3. Boston University
Boston University is a research university historically affiliated with the United Methodist Church and based in Boston, MA. It was chartered in 1869. Its online master’s programs in management were ranked in 10th place by U.S. News. Its M.S. in Global Marketing Management consists of 10 courses for a total of 40 credits.
Boston University is accredited by the New England Commission of Higher Education.
4. Central Michigan University
Central Michigan University is located in Mount Pleasant, Michigan. It was founded in 1892. Today, it has more than 20,000 students on its campus and another 7,000 students enrolled online.
Its Master in Business Administration program with an emphasis on Marketing is designed to help students thrive in fields such as advertising, communications, brand management, and market research.
- MBA in Marketing
CMU is regionally accredited by the Higher Learning Commission.
5. Concordia University—Wisconsin
Concordia University—Wisconsin is affiliated with the Concordia University System of the Lutheran Church-Missouri Synod. It was established in 1881. It is also one of the largest Lutheran universities in the United States.
It offers a Master in Business Administration in Strategic Marketing program that aims to help students advance their careers, especially in the advertising field.
- MBA in Strategic Marketing
Concordia University—Wisconsin is regionally accredited by The Higher Learning Commission.
6. Dallas Baptist University
Formerly known as Dallas Baptist College, this Christian university was founded in 1898. It has campuses in Dallas, Plano, and Hurst. It has an enrollment of more than 5,000 students. It offers a Master in Business Administration program with a concentration in Marketing that is designed to give students the skills and perspectives needed to thrive in various industries.
- MBA in Marketing
Dallas Baptist University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
7. Eastern Michigan University
Eastern Michigan University was founded as a small teacher’s college in 1849. It now offers more than 200 undergraduate majors, minors, and certificates, as well as 150 graduate programs. Enrollment has reached more than 20,000.
It offers an M.S. in Integrated Marketing Communications program in a unique class scheduling format that consists of classes that are 7.5 weeks long.
Eastern Michigan University is accredited by the Higher Learning Commission.
8. Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University is the largest accredited university system that specializes in aviation and aerospace. It has campuses in Prescott, Arizona, and Daytona Beach, Florida. It is ranked as one of the top five online bachelor’s degree providers by U.S. News.
Its MBA in Aviation program is designed to provide candidates with the strong foundation necessary to thrive in the aviation industry.
- MBA in Aviation – Marketing
Embry-Riddle Aeronautical University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
9. Florida Tech
Florida Institute of Technology, or simply Florida Tech, was founded in 1958 as the Brevard Engineering College. It is ranked as one of the best value colleges in Florida by Forbes.
Its MBA program with a specialization in Marketing is offered 100% online and is designed to provide students with core business education fundamentals and knowledge in market research, consumer behavior, market strategies, and product management.
- MBA in Marketing
Florida Tech is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
10. Fordham University
Established in 1841, Fordham University is located in New York City and is the oldest Catholic university in the northeastern United States. It has an enrollment of more than 15,000.
It offers an online program for an M.S. in Strategic Marketing Communications. Applicants are required to have at least three years of full-time professional experience in advertising, communications, marketing, media, or related fields.
Fordham University is regionally accredited by the Higher Learning Commission.
11. Franklin University
Founded in 1902, Franklin University has headquarters in Columbus, Ohio. It has more than 25 location centers, with the majority of its students enrolled online.
It offers a Master of Science in Marketing & Communication that aims to teach students knowledge and skills in brand management, new media, market research, and marketing strategy.
- MS in Marketing & Communication
Franklin University is regionally accredited by the Higher Learning Commission.
12. Golden Gate University
Golden Gate University is a nonsectarian university headquartered in San Francisco, California. It was founded in 1901 and offers 15 graduate degrees with 24 concentrations. It first offered distance education in 1993 and then online courses in 1997. Its marketing master’s online programs are consistently ranked among the best in the United States and is Washington Monthly’s #1 School for Adult Learners.
- MBA in Marketing
- MS in Marketing – Digital Marketing
- MS in Marketing – Individualized
- MS in Marketing – Marketing Analytics
Golden Gate University is accredited by the Western Association of Schools and Colleges.
13. Indiana University—Bloomington
Indiana University—Bloomington is the largest and flagship institution of the Indiana University System. It consistently ranks as one of the Top 100 National Universities in the United States by U.S. News.
Its online M.S. in Marketing program is designed to provide students with the foundations of quantitative analysis and marketing management and enable them to thrive in media, marketing, and digital marketing.
- MS in Marketing
Indiana University—Bloomington is accredited by The Higher Learning Commission.
14. La Salle University
La Salle University was founded in 1863 in Philadelphia, PA. It is the largest and second oldest Lasallian university in the United States.
It offers an online program for an MBA with a specialization in Marketing. This program aims to prepare graduate students for leadership roles in marketing. The curriculum is composed of 14 courses for a total of 39 credit hours.
- MBA in Marketing
La Salle University is accredited by the Middle States Commission on Higher Education.
15. Liberty University
Liberty University is an evangelical Christian university based in Lynchburg, Virginia. With more than 110,000 students, it is one of the biggest Christian universities in the world. More than 90,000 of its students are enrolled in online courses.
It offers an online M.S. in Marketing – Public Relations program that can typically be completed in less than 2 years.
- MS in Marketing – Public Relations
Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
16. Mercy College
Mercy College is a coeducational college that was founded in 1950 by the Sisters of Mercy. It is historically affiliated with the Roman Catholic Church. It has more than 90 undergraduate, graduate, and certificate programs.
Its online MBA degree program allows students to work while learning from a distinguished faculty consisting of former executives and industry leaders from Wall Street.
- MBA in Marketing
Mercy College is fully accredited by the Middle States Commission on Higher Education.
17. Michigan State University
Located in East Lansing, Michigan, Michigan State University was founded in 1855. It was one of the first institutions in the U.S. to teach scientific agriculture. It is also one of the largest universities in terms of enrollment.
Its Master in Research Marketing program is ranked #1 worldwide and #10 across all MBA and specialized master’s programs in marketing for North America, according to Eduniversal.
- MS in Marketing Research
Michigan State University is accredited by the Higher Learning Commission.
18. Northwestern University
Based in Evanston, Illinois, Northwestern University is a large university with campuses in other parts of the United States and in Doha, Qatar. It was founded in 1851 by American politician and physicist John Evans.
It offers an online M.S. in Integrated Marketing Communications program that works to help students achieve their career goals in marketing, research, media, and related fields.
Northwestern University is accredited by the Higher Learning Commission.
19. Nova Southeastern University
Nova Southeastern University has its main campus in Davie, Florida, but also has campuses in Tampa Bay, Danie Beach, and North Miami Beach. It has more than 20,000 students. It offers an online MBA program with a concentration in Marketing that is designed to provide students with the foundation to advance in their respective careers.
- MBA in Marketing
NSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
20. Pennsylvania State University
Pennsylvania State University is a research university founded in 1855. It is labeled as a Public Ivy, meaning its quality of education is comparable to Ivy League universities. It offers an online program for a Master’s in Marketing Analytics and Insights that aims to empower marketers to maximize the marketing investments of their organizations.
- Master’s in Marketing Analytics and Insights
Pennsylvania State University is regionally accredited by the Middle States Association of Colleges and Schools.
21. Regent University
Regent University is a Christian university based in Virginia Beach, Virginia. It was founded in 1977 as the Christian Broadcasting Network University.
Its MBA in Marketing degree program is consistently ranked as one of the top MBA programs in Virginia by U.S. News. It is designed to prepare MBA students for leadership roles in private and public institutions.
- MBA in Marketing
Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
22. Regis University
Regis University is a Jesuit university founded in 1877. It is located in Denver, Colorado. This coeducational institution consistently ranks among the top schools in the country by Forbes.
It offers a Master in Business Administration with a specialization in Marketing and a Master of Science in Marketing online.
- MBA in Marketing
- MS in Marketing
Regis University is accredited by The Higher Learning Commission.
23. Rivier University
Rivier University is a Catholic educational institution founded in 1933. Located in Nashua, New Hampshire, it became a full-fledged university in 2012.
Its Master of Business Administration program with a concentration in Marketing works to prepare grad students for leadership and executive roles in their organizations by equipping them with strategic problem-solving and management skills.
- MBA in Marketing
Rivier is accredited by the New England Association of Schools and Colleges, Inc.
24. Saint Joseph’s University
Saint Joseph’s University is a Jesuit university with campuses in Philadelphia and Lower Merion in Pennsylvania. It was founded as Saint Joseph’s College in 1851 by the Society of Jesus. It offers an online Master of Science in Marketing that can typically be completed in 1-2 years.
- MS in Marketing
Saint Joseph’s University is accredited by the Middle States Association of Colleges and Schools.
25. Saint Leo University
Saint Leo University is a Roman Catholic university located in St. Leo, Florida. Established in 1889, it was named after Pope Leo the Great. It was one of the first American schools to provide distance learning programs. Today, it provides education to military veterans, active-duty members, and their families.
- MBA in Marketing
- MBA in Social Media Marketing
Saint Leo University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
26. Southern New Hampshire University
Southern New Hampshire University is one of the fastest-growing universities in the United States. It has an open enrollment policy requiring only a high school diploma or GED.
Its online Master’s in Marketing programs are designed to help students prepare for executive roles in their respective institutions. Coursework focuses on brand building, marketing campaign planning, audience engagement, and more.
- MA in Communication – New Media & Marketing
- MS in Marketing – Digital Marketing
- MS in Marketing – Marketing Research Analytics
- MS in Marketing – New Media & Communications
- MS in Marketing – Social Media Marketing
Southern New Hampshire University is accredited by the New England Commission of Higher Education.
27. St. Bonaventure University
St. Bonaventure University is a Franciscan university established in 1858. It offers more than 50 academic programs. U.S. News ranks it as one of the best value universities in New York.
Its online MBA program offers personalized and interactive coursework with the goal of developing well-rounded individuals who can lead and innovate in various business environments.
- MBA in Marketing
Bonaventure is accredited by the Middle States Association of Colleges and Schools.
28. Syracuse University
Syracuse University is a nonsectarian research university located in Syracuse, New York. It was established in 1870. Its online MBA program was ranked as one of the best online MBA programs by The Princeton Review.
Its MBA program with a specialization in Marketing aims to prepare students for managerial and executive roles in public and private institutions.
- MBA in Marketing Management
Syracuse University is accredited by the Middle States Commission on Higher Education.
29. Temple University
Temple University is a research university headquartered in Philadelphia, PA. Founded in 1884, it was incorporated as a university in 1907. It is among the largest providers of professional education in the world.
Its MS in Digital Innovation in Marketing program works to prepare the next generation of digital marketing innovators with a streamlined, 16-month program.
- MS in Digital Marketing
Temple University is accredited by the Middle States Commission on Higher Education.
30. Texas A&M University—Commerce
Texas A&M University—Commerce is a research university with more than 12,000 students. It is the third-largest educational institution in the Texas A&M University System and the fourth oldest university in Texas.
It offers an M.S. in Marketing with two specializations: Digital Analytics and Digital Marketing. Both programs are offered online.
- MS in Marketing – Digital Marketing
- MS in Marketing – Marketing Analytics
Texas A&M University—Commerce is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
31. Tiffin University
Tiffin University was founded in 1888. Located in Tiffin, Ohio, it also has locations in other parts of the state. Its MBA in Marketing program is offered online with two terms per semester. This program is designed to provide students with knowledge in marketing products and services to enable them to advance in their respective careers.
- MBA in Marketing
Tiffin University is accredited by the Higher Learning Commission.
32. University of Alabama
The University of Alabama was established in 1820. It is one of the oldest universities in the southwestern part of the United States. This flagship of the University of Alabama System offers an online M.S. in Marketing program with specializations in Digital and Social Media and Marketing Analytics.
- MS in Marketing
- MS in Marketing – Digital and Social Media
- MS in Marketing – Marketing Analytics
The University of Alabama is accredited and/or recognized by the Southern Association of Colleges and Schools Commission on Colleges.
33. University of Cincinnati
The University of Cincinnati is the second-largest university in Ohio and has an annual enrollment of more than 44,000 students. Founded in 1819, it is the oldest university in the state. Its online MBA program is regularly ranked as one of the best full-time programs in the Tristate area, according to U.S. News.
- MBA in Marketing
The University of Cincinnati is accredited by the Higher Learning Commission.
34. University of Massachusetts – Global
The University of Massachusetts Global has more than 20 campuses scattered across the states of California and Washington. It offers more than 50 programs and caters to working professionals who want to achieve their career goals through education.
Its MBA in Marketing is designed to provide students with knowledge and skills in marketing, advertising, and consumer research.
- MBA in Marketing
The University of Massachusetts Global is accredited by the WSCUC Senior College and University Commission.
35. University of Massachusetts—Lowell
The University of Massachusetts—Lowell is part of the University of Massachusetts System. Its campus is located in Lowell, MA, and is the second-largest public institution in the entire state.
According to U.S. News & World Report, its MBA in Marketing program is the top-ranked online MBA program in New England. It also has one of the most affordable tuition fees.
- MBA in Marketing
The University of Massachusetts—Lowell is accredited by the New England Commission.
36. University of New Hampshire
The University of New Hampshire was founded in 1866. This research university moved to Durham, New Hampshire, in 1893. Its online MBA program is top-ranked in New England and ranked #40 nationally by U.S. News & World Report.
Its MBA program with a concentration in Marketing is one of the six specializations students can choose.
- MBA in Marketing
The University of New Hampshire is accredited by the New England Commission.
37. University of North Texas
The University of North Texas is located in Denton, Texas. It was established in 1890. This flagship institution of the University of North Texas System offers an online MBA in Marketing and Marketing Analytics.
This program is designed to provide students with foundational knowledge and understanding of data science, marketing metrics, marketing research, and other related areas, such as marketing management.
- MBA in Marketing
- MBA in Marketing Analytics
The University of North Texas is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
38. University of Redlands
Established in 1907, the University of Redlands is headquartered in Redlands, California. Its online MBA in Marketing program focuses on the basics of domestic and international marketing. It approaches marketing from both practical and theoretical perspectives with the goal of enabling students to make strategic business decisions.
- MBA in Marketing
The University of Redlands is accredited by the Western Association of Schools and Colleges.
39. University of Saint Mary
The University of Saint Mary is a Catholic university found in Leavenworth, Texas. It was established as Saint Mary College in 1923 by the Sisters of Charity of Leavenworth. It offers an online MBA in Marketing and Advertising program that can often be completed in as little as one year.
- MBA in Marketing and Advertising
The University of Saint Mary is accredited by the Higher Learning Commission of the North Central Association of Colleges and Secondary Schools.
40. University of South Dakota
The University of South Dakota was established in 1862 by the Dakota Territory legislature. It is the flagship university of South Dakota and the oldest public university in the state.
Its online MBA program with a specialization in Marketing aims to prepare graduate students for helping their respective institutions in developing and marketing their products and services.
- MBA in Marketing
The University of South Dakota is accredited by the Higher Learning Commission.
41. University of Texas—Dallas
The University of Texas at Dallas is a research university headquartered in Richardson, Texas. It was established in 1961 as a research arm of Texas Instruments before it was bequeathed to the state of Texas.
It offers an online M.S in Marketing program with degree plans consisting of 12 courses totaling 36 semester credit hours, which can help provide students with a lot of flexibility.
- MS in Marketing
The University of Texas at Dallas is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
42. University of Wisconsin—Whitewater
The University of Wisconsin—Whitewater is located in Whitewater, Wisconsin. Part of the University of Wisconsin System, it was established in 1868 as the Whitewater Normal School.
Its online MBA program with a specialization in Marketing is designed to provide students with a strong foundation in managerial marketing and knowledge of digital marketing, consumer behavior, brand management, and entrepreneurial marketing.
- MBA in Marketing
The University of Wisconsin-Whitewater is accredited by the Higher Learning Commission.
43. Villanova University
Villanova University is a Catholic university located in Radnor Township, PA. It is the oldest Catholic university in the state and the only one run by Augustinians in the United States. It offers an MBA in Marketing that aims to prepare students for leadership opportunities in various business environments.
- MBA in Marketing
Villanova University is accredited by the Middle States Commission.
44. Washington State University
Washington State University was founded in 1890. Headquartered in Pullman, Washington, it is the second-largest university in Washington State. Its online MBA program is ranked #18 in the country by U.S. News & World Report.
Its online MBA program with a concentration in Marketing is designed to prepare students for leadership roles, such as marketing director and business development manager.
- MBA in Marketing
Washington State University is accredited by the Northwest Commission on Colleges and Universities.
45. Walsh University
Walsh University is a Roman Catholic university located in North Canton, Ohio. It was founded in 1960 and became a university in 1993.
Its online MBA program with a specialization in Marketing is ranked as one of the best online graduate programs by U.S. News & World Report. It is also one of the most affordable accelerated online MBA programs in the world.
- MBA in Marketing
Walsh University is accredited by the Higher Learning Commission.
46. Webster University
Webster University has its main campus in Webster Groves, Missouri. This non-denominational private university has many locations across the United States. Its online MBA program has specializations in the areas of Marketing and Digital Marketing Management.
It is designed to help students develop a better understanding of the working natures of enterprises in today’s highly competitive environment.
- MA in Advertising and Marketing Communications
- MBA in Digital Marketing Management
- MBA in Marketing
Webster University is accredited by The Higher Learning Commission.
47. West Virginia University
West Virginia State University has its main campus in Morgantown, West Virginia. It was established in 1867 as the Agricultural College of West Virginia before it was renamed into its present name in 1868.
It offers online programs for a Master of Science in Digital, Data Marketing, or Integrated Marketing Communications that are taught by respected faculty members. Its online MBA program is also ranked highly in the Carnegie Classification of Institutions.
West Virginia University is accredited by the Higher Learning Commission.
48. Wilmington University
Wilmington University has its main campus in New Castle, Delaware. It was founded in 1968 by educator Dr. Ronald Ross. It became a full-fledged university in 2007. Its Master in Management program with a specialization in Marketing involves 12 courses/36 total credits and can often be completed in as little as 1 year.
- MBA in Marketing
- MS in Management – Marketing
Wilmington University is accredited by the Middle States Commission.
49. Wright State University
Wright State University is located in Fairborn, Ohio. It also has a branch campus on Grand Lake St. Marys. Its online MBA program is ranked no. 175 among all MBA programs by U.S. News & World Report.
- MBA in Marketing
Wright State University is accredited by the Higher Learning Commission.
50. Yeshiva University
Founded in 1886, Yeshiva University has four campuses in New York City. The majority of its students are Jews.
It offers an online program for an M.S. in Digital Marketing and Media that aims to teach students about topics such as social media marketing campaigns and data analytics. Graduates may find jobs as brand managers, marketing directors, and media directors, among others.
- MS in Digital Marketing and Media
Yeshiva University is accredited by the Middle States Commission on Higher Education.
Online Master’s in Marketing Degrees
Below you’ll find a list of the four most popular types of marketing degrees. You can click on an area you’re interested in to jump to that section.
No matter which graduate degree you’re trying to earn, there are a few essential qualities that most programs will require.
For example, being outspoken, outgoing, energetic, friendly, and persuasive can be very beneficial in this field. A strong creative mind is useful for designing new ads and promotional materials. Being a determined, eloquent speaker can also help when selling to reluctant consumers.
Master’s in Marketing
If you’re working towards your Master of Science in General Marketing, there are many potential career paths you can pursue.
General marketing programs are designed to educate students on very specific methods of systemic branding and selling techniques, allowing them to promote and sell products and services for a wide range of businesses.
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In general marketing, you will likely take a variety of courses to educate yourself on basic marketing knowledge, global markets, marketing intelligence, brand management and strategies, computational and service marketing, marketing principles, statistics, and more.
These can help prepare you for a career as a market research consultant, marketing manager, or market research analyst.
Master’s in Digital Marketing
Digital marketing, also known as online marketing, is a field of marketing that exclusively advertises and markets products online through apps, social media marketing campaigns, and other online platforms.
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A master’s degree in digital marketing can help prepare you for a wide variety of different careers, including:
- Social media marketing
- Online marketing
- Online advertising
- Web development
- Copywriting
- Marketing analyst
- Chief marketing officer
Because we spend so much of our time online, most businesses, no matter their niche, advertise online. For this reason, online marketing master’s programs typically include classes in advertising, social media, accounting, digital engineering, marketing intelligence, search engine optimization, online marketing, and digital design.
Master’s in Public Relations
Public relations, often referred to as PR, is an incredibly lucrative field because most companies, no matter their niche, benefit from in-house PR specialists. A degree in public relations may lead to a career as a technical writer or a public relations specialist, manager, or director.
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Employees have a wide variety of potential responsibilities, including:
- Drafting and/or managing press releases
- Writing speeches for their employers
- Drafting and giving public apologies in response to negative publicity
- Scheduling interviews
- Monitoring social media
- Figuring out how to market to target audiences
- Overseeing all internal communications
- Creating and portraying a company image
- Identifying social trends
- Assisting with advertising
Courses for this graduate degree usually include advanced courses in general marketing knowledge, public speaking and research methods, technical writing, public relations writing, and strategy and public relations campaigns.
Master’s in Sports Marketing
A degree in sports marketing is usually very similar to degrees in general marketing and digital marketing, but sports marketing caters to a particular crowd: sports fans and their community.
Courses taught in a sports marketing degree program often include many of the same courses taught in general and digital marketing programs, but there are some additional classes you’ll likely have to take for sports marketing.
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Some of the most popular classes taken for sports marketing degrees are classes on marketing research, advertising, sales, event management, and merchandising. These courses also mirror many of the available jobs for people with sports marketing degrees.
If you hope to get a job as a sports marketer, sports agent, sales and merchandising rep, facility manager, director of operations, or any of the other numerous jobs for people with sports marketing degrees, these studies can help you. A love of sports is also beneficial in this field.
Should I Get an MBA or Masters in Marketing?
If you want to get your master’s in marketing, there are two different routes you can take: a Master of Business Administration (MBA) with a Marketing concentration or a Master of Science in Marketing.
MBA with Marketing Concentration
There are many reasons students choose to get an MBA.
Pros:
The course requirements for an MBA usually cover a broader spectrum of courses than an MS would. This means it may better equip you to deal with the business world in general than a marketing master’s program would.
The skills learned in MBA courses are often easily applied to other aspects of the business world.
Cons:
MBA programs aren’t specifically focused on marketing. They usually cover marketing, especially those with a concentration in marketing, but in general, the classes are more broadly focused. You probably won’t get in-depth marketing training in an MBA program.
Master of Science in Marketing
If you want to focus on marketing, an MS in Marketing might be a better choice.
Pros:
Master’s in marketing programs typically put a heavier emphasis on actual marketing courses. These graduate degree programs usually include studies in advanced-level marketing techniques, which might not be included in an MBA program.
Cons:
This degree is marketing-specific, meaning you may not get a lot of broad business strategy training. If you plan to open your own business one day, you’ll likely be fine on the marketing side of things but may not have much business training.
Courses for an Online Master’s in Marketing
There are many different courses you might be required to take for an online master’s in marketing program, and they’ll differ slightly from program to program.
However, here are some of the classes you’ll most likely be required to take. If not these exact classes, you’ll probably take classes that are very similar.
Advanced Marketing Analysis
This class can introduce you to many marketing decision models and help you learn how to use different statistical software programs to estimate market trends. You are also likely to work on actual case projects in order to enhance your skills and familiarize yourself with sophisticated decision models.
Global Business Courses
These classes can help prepare you for forming a business strategy and marketing products in other countries around the world. They can help prepare you to operate on a global level.
Various Statistics Courses
At the master’s level in marketing, you’ll likely be required to invest quite a bit of time in statistics classes, including statistical methods, regular and advanced statistical data management, and regular and advanced data mining.
These master’s-level statistics courses can help you develop in-depth knowledge of inferential and descriptive statistics, as well as an understanding of statistical analysis and its practical applications.
These courses will likely cover other statistical principles, such as data collecting, data analysis, and data interpretation, as well. Other courses may include various levels of marketing classes, courses on importing and exporting, marketing management, and different marketing and business electives.
What Can I Do with Masters in Marketing?
The number of jobs you could potentially apply for after receiving your master’s degree in the field of marketing is quite extensive. There are marketing jobs in just about every area imaginable. Some of the most popular ones are:
- Social media marketer
- Company sales representative
- Public relations specialist, manager, or director
- Market research analyst
- Event or media planner
- Marketing assistant or adviser
- Fundraiser
- Brand or product manager
- Meeting planner
- Admissions representative
- Art director
- Sales manager
- Financial manager
- Copywriter
- Production manager
- Paid search specialist
- SEO manager
- E-Commerce manager
- Chief marketing officer
This is a very long list of jobs, but this probably isn’t even half of the potential jobs a master’s degree in marketing can help you pursue.
If you add in sports marketing, the list of potential job opportunities gets even longer. Some these include:
- Director of ticketing and finance
- Sports administrator
- Corporate sales director
- Sports marketing account executive or manager
- Athletic business manager
- Fitness manager
- Sports agent
- Sports events coordinator
- Facilities coordinator
Again, this is only a portion of the list of available jobs those who hold master’s degrees in sports marketing can pursue.
How Much Can You Make with a Masters in Marketing?
Because there are so many different job opportunities for those with a master’s in marketing, there’s also a wide range of salaries for marketing specialists. Many of the jobs in the field, though, are quite lucrative, and having a master’s or even a PhD in marketing online can help you get one step closer to more lucrative marketing careers.
According to the U.S. Bureau of Labor Statistics website, the average median income for a single, full-time worker is $51,480 a year.
There are a few jobs in the marketing field that pay marginally less than the median amount, but many of them pay more. In some cases, marketing jobs pay just a small amount more than average, and in other cases, marketing jobs pay quite a bit more than average.
The highest-paying marketing jobs are almost always those where someone started out in one position and worked his or her way up the ladder, such as the public relations director position, which has an average pay that is higher than many other jobs.
Most people who become PR directors start out as PR specialists and moved up through promotions.
Master’s in Marketing Salary
As demonstrated from the incredibly long lists of available jobs above, the career field for marketing specialists is vast and varied.
The median salaries for these marketing specialization jobs are just as diverse and expansive, with a few jobs falling slightly below the national average and a few jobs overshadowing the national average by quite a bit.
According to the Bureau of Labor Statistics, some marketing careers include:
| Careers | Annual Median Salary |
| Chief Executives | $185,950 |
| Marketing Managers | $142,170 |
| Advertising and Promotions Managers | $133,460 |
| Sales Managers | $132,290 |
| Public Relations and Fundraising Managers | $118,430 |
| Art Directors | $97,270 |
| Agents and Business Managers of Artists, Performers, and Athletes | $75,420 |
| Writers and Authors | $67,120 |
| Market Research Analysts | $65,810 |
| Public Relations Specialists | $62,810 |
| Fundraisers | $59,610 |
While this list is by no means exhaustive, it can help give a pretty good idea of the average salary range to expect from marketing jobs. Many of the positions listed are positions in which you could potentially move up through promotions over time, subsequently increasing your salary. Another important consideration is whether you have an undergraduate degree or master’s degree.
Professional Organizations for Those with a Master’s Degree in Marketing
Once you’ve earned your master’s degree in marketing online, there are a few different professional organizations in which you may be eligible for membership.
American Marketing Association
The American Marketing Association (AMA) is an organization for marketing professionals. It has over 30,000 members and over 70 chapters across the U.S. Its goal is to be the voice of global marketing and help shape the future of marketing.
eMarketing Association
Also known as the eMA, the eMarketing Association is a professional association for marketers in the digital marketing field.
The group’s members serve to support and inform both the marketing community at large and digital marketers by promoting the digital marketing specialization. They do this through mentoring, programming, networking, and events.
Internet Marketing Association
Founded in 2001, the Internet Marketing Association (IMA) is one of the largest associations of professional internet and digital marketers there is.
The association’s goal is to provide its members with a knowledge-sharing platform designed exclusively to keep everyone aware of the most up-to-date internet marketing strategies and innovations.
Certification and Licensure Following a Marketing Master’s Degree
Another thing you can strive for while working towards your master’s in marketing is to become a Professional Certified Marketer (PCM).
Becoming licensed as a Professional Certified Marketer can be beneficial when searching for a job in the marketing field. The AMA can certify you as a Professional Certified Marketer after you’ve received your master’s degree and passed the PCM exam.
The exam is tough, but going through a marketing degree program can help equip you with the knowledge you need. If you feel like you need a little extra practice, PCM study guides can be found on the internet.
Certification as a Professional Certified Marketer is a sign for most employers that a person is confident in their knowledge of the marketing field. It can also help marketing professionals prove that they keep up-to-date on the most current marketing practices, including online and digital marketing.
Accreditation for a Masters in Marketing Online
No matter what program of study you’re interested in taking, regional accreditation is an important thing to consider before enrolling. Regional accreditation can help you feel confident about the worth of your degree. Credits from regionally accredited business schools are more likely to transfer into other programs.
When it comes to the marketing field, accreditation from the Association to Advance Collegiate Schools of Business can also be very beneficial for those seeking employment as marketing professionals. More commonly referred to as the AACSB, this organization was founded to give accreditation to schools of business education.
Business schools work to gain accreditation from the AACSB to prove that they are providing legitimate programs of quality. Many employers are impressed by AACSB accreditation.
You can check a college’s website to view its accreditation status before enrolling.
Financial Aid for a Marketing Masters Online
When you reach the master’s level, you’re no longer eligible for a Federal Pell Grant.
It can still be useful to fill out the Free Application for Federal Student Aid, or FAFSA, though, because you may qualify for federally subsidized loans. These loans are granted solely on the basis of financial need and have nothing to do with your GPA.
Loans aren’t the only—or even the best—means of financial aid, though. There are still scholarships out there for master’s level students. You just have to be willing to look for them.
You can also check out the financial aid tab on your college’s website to see if they offer any school-specific scholarships at the master’s level. Working professionals can also check to see if their employers offer tuition assistance or scholarships.
Is It Worth Doing a Masters in Marketing?
Yes, doing a master’s in marketing program is worth it for many students. The Bureau of Labor Statistics is projecting 5% job growth in management occupations over the next 10 years. Common careers in this field include market research analyst, art director, fundraising manager, advertising and promotions manager, and marketing manager.
Having a master’s can help set you apart from other applicants when applying for marketing jobs.
If you already work in the marketing field, earning your master’s degree can help open the way for promotions to higher management that you may not be able to reach with only your associate’s or bachelor’s degree.
There are many schools offering 100% online marketing degree programs at the masters level, so even if you have a full-time job, earning a marketing degree is possible.
Checking out some colleges offering the specific field of marketing you’re interested in can help you take the first step toward big things in your career.
